Nowadays, it is very important to keep the sales funnel filled with quality leads. It is so because more leads mean better business growth. However, the lead generation process isn’t easy as you have to come up with some unique tactics that can really help to catch the eyes of potential customers. To skip unnecessary hassle, business owners generally get in touch with recognised lead generation companies UK.
Unlike global companies, small firm owners often decide to take care of lead generation programs on their own. However, they commit some mistakes unintentionally in the process, which, in turn, results in a less number of leads.
Here are the top 3 reasons why lead generation program fails:
1. Quality lacking content
At the present time, lead generation companies UK consider content marketing as a tool that can help to load the sales funnel with qualified leads. It is so because first-class content can create hype of products/services within a short time span.
Businesses that prefer to handle the lead generation process by themselves generally fail to get desired results via content marketing. The major reason behind that is the inferior quality that their business-related write-ups contain.
The significance of content quality cannot be taken for granted because whenever write-ups don’t seem interesting to readers (potential customers), they are more likely to quit reading. This, as a negative consequence, affects the overall lead generation process.
Here’re some tips that should be taken into consideration for generating attention-grabbing write-ups:
- Always make the title of write-ups eye-catching.
- Make sure that all articles, blogs, whitepapers, etc. are written in a simpler language.
- All write-ups should contain 2 to 3 high-quality images.
2. Being careless while sending lead generating emails
Email has become a crucial part of everyone’s life. That’s why it is believed that sending captivating emails can help to get a myriad of leads in the sales funnel. However, companies that prefer to generate leads on their own often think that putting high-quality content into emails is enough. But this isn’t 100% correct because there are some other factors that matter while generating leads via email marketing.
Such factors are:
- Compelling subject lines.
- Proper placements of CTA (call-to-action) buttons.
- Keeping emails 500-650 pixels wide.
- Putting the company’s logo.
Thus, if you want to send quality lead generating emails to your subscribers, always keep the above-mentioned factors in mind.
3. Not creating alluring videos
The most cited reason behind why businesses’ lead generation programs fail is ‘Ignoring the prominence of video marketing.’ This factor can’t be neglected because video marketing increases the chances of generating leads up to 33%.
Before you ask, we would like to tell that 65% of people seek videos online so that they can know about how products actually look and work. So, if you really want to leave your competitors far behind in terms of generating leads, create product-explainer videos. Or you can take the help of lead generation companies UK regarding the same.