Majority of marketing strategies focus on winning over as many customers and clients as possible. Their goal is to find something that will satisfy a large and diverse demographics, and expand your business. However, there’s another way to go. By making your business more luxurious and unique, your target audience will become narrower, but the bond you will create with your exclusive clientele will be stronger and more meaningful.
This doesn’t always require spending vast sums of money - it’s more a matter of style and dedication to details when it comes to providing everyone dealing with your business with a memorable experience.
Have exclusive offers
The only thing your business should be selling online is hype. Use the standards channels of advertising to build anticipation, but don’t let anyone actually purchase products from you online. Instead, create private and secluded offers, for which passwords or membership cards are needed. Another approach is to mix the two. First, offer products exclusively to your loyal customers without advertising them too much and offer the same products to the general public on a later date. That’s a great way to keep everyone happy – both your elite clients as well as the general public.
Associate your business with the elite
This may seem old-fashioned, but it’s a timeless way to promote a business. Connect your business with the community which represents your values. This could be done by becoming a patron of the arts or associating your business with a worthy philanthropist cause. You could also give scholarships or internship positions to the talented young people in your area. This way clients and customers can become a part of something larger than a simple business – a part of the elite.
Pamper your clients
Sometimes just making your clients feel special and taken care of will go a long way in making your business rise above everyone else’s. Try sending a luxurious vehicle like the ones you can rent from Limosrus to pick your clients up before the meeting and see how big a difference it will make. Don’t save money on restaurants, theater tickets or anything else that will make the time between the meetings feel more enjoyable for the clients. It’s also a good idea to inquire about the interests and needs of your clients beforehand.
Ask for council
After you have managed to make your business feel luxurious, ask your clients and customers for a council. This could be arranged in a form of private meetings or by organizing a get-together in the company itself. Feedback coming directly from the clients is essential, but using social media or surveys to obtain it may seem impersonal or even tacky. By personally showing your customers that their opinion is valued, you will foster a sense of loyalty to your brand.
Hiring professionals in your field is a great way to establish brand credibility. This doesn’t always have to be something as obvious as a celebrity wearing the watch you’re selling. It’s enough to contact influencers and let them explain to their own audience the benefits of your business. That way using your brand seems like a way of life for those who are established and to whom people look up to. It’s important, however, to be careful about making these deals because nothing lasts forever.
With just a few simple touches and some attention to detail, it’s possible to brand your business as an exclusive and luxurious one. That way you will have a loyal client base, but don’t expand your business radically, as it can lose its appeal.