Marketing is necessary for helping businesses like yours reach their target market. What happens next, though? After a while, you begin to predict the responses to your various campaigns. You can make fairly accurate projections regarding your ROI. Perhaps your business is becoming a bit stagnant.
If this sounds familiar, it may be time to consider trying to broaden your reach and increase your customer base. Here are a few marketing tips to help you broaden your audience.
Build Genuine Relationships with Your Current Customers
A loyal customer base is essential for any business. Not only do they keep your business running, but they’re also much more cost-effective. It costs much less to maintain your existing customers than it does to obtain new ones.
One of the greatest things about loyal customers is that they provide free advertising. When they have a good experience, they’re likely to tell their friends and family about it and recommend you when others ask for suggestions.
Look for ways to improve the customer experience. Whether you operate solely online or also have a brick and mortar store, give your customers your full attention. Give them several channels for communication and respond to them quickly. Personalize their experiences. If there’s a problem, work with the customer to resolve the issue.
Use Location-Based Ads
Optimizing your site for local searches can help you to attract potential customers in the area when they’re actively searching for something. With geofencing marketing, you can take going local to a whole new level.
Geofencing allows you to advertise based on the exact location of your target market. You create a geofence area and a specific ad campaign. When users step into the area, they are put on your advertising audience and can begin receiving ads via push notifications, in-app ads, or display ads.
Improve Your Content
You likely already have content on your website that your visitors read regularly. To broaden your audience, though, you need engaging content that readers want to share. You can go about this in a few different ways. You can update and enhance some of your existing content. Or, you can take a look at content produced by your competition and improve upon it. If you go this route, be sure to provide something different rather than just adding on one or two additional points. Providing something fresh and helpful draws in readers and increases the chances that they’ll share your content with others.
Enhance Your Social Media Presence
Social media provides an excellent way to engage with your customers. You have profiles, interact with your customers, and post regular updates. Enhancing your presence can help you to reach more people.
One way to start is to ask your friends to share your social media posts on their own pages. You should also be sure to include appropriate hashtags to get your posts in the search results of individuals searching for specific subjects or items.
To really enhance your presence, however, consider what followers want from your pages. Do they want something educational or something more fun? Post often, but don’t always post advertisements. Consider posting useful articles or spotlighting customers or employees. Whatever you do, ensure that your social media pages are being used to build connections with your audience.
Connect with Influencers
Another option to consider is to connect (and build relationships) with influencers. You’ve likely seen them browsing your feed. Individuals who have a significant number of followers and who have the power to affect purchasing decisions because of their authority, knowledge, or relationship with their audience.
Social media influencers can be an incredibly powerful tool. Partnering with those in your niche can help you to reach a broader audience of potential customers who might be interested in your brand. This helps to promote qualified lead generation and drive more sales.
Once your business is established and you have a good handle on things, it’s a good idea to start planning your next steps. Instead of letting things get stagnant, start looking for ways to broaden your audience and grow your business.