Mobile apps are a must for any business. You can’t just have a website and hope that people are going to find your business. You want to find creative ways to meet people where they’re at.
They are definitely on mobile devices. At least 5 billion people have a mobile device, which means that your business has an opportunity to reach people around the world with a mobile app.
Like having a website that attracts customers, you want to have a mobile app that attracts customers, too. You need to understand the latest mobile app trends and what it takes to have a successful app.
Read on to learn what the top mobile trends are and some of the common traits that successful apps have.
Keys for a Successful Mobile App
Out of the millions of mobile apps available in app stores, how can you make sure that yours stands out? There are some commonalities between successful apps.
For starters, successful apps know their audiences very well. They know exactly what they want and need. Slack serves a need to communicate on the go. Mint allows you to create and stick to a budget.
You want to have a deep understanding of what your app does and why people should care about it. They can buy cheap auto parts on your app or find the best vegetarian recipes. You need to be able to say why your app matters.
Successful apps are also smart about building a brand and communicating the benefits of their app. Mint uses this explainer video to quickly show people how they help people. That builds trust and compels people to give the app a try.
The Top Mobile App Trends for 2019
One of the other traits that successful apps have in common is that they take advantage of the latest technologies and trends.
Take a look at these top mobile app trends and see if you can think of an app that incorporates it in their app. You can take that a step further and see how you can take advantage of that trend in creating your own mobile app.
1. PWAs are the Next Big Thing
Have you heard of a progressive web app? Most people haven’t yet, but that’s going to change. A PWA is a combination of a mobile app and a mobile website.
The result is a fast user experience that can increase mobile web traffic and store conversions. They’re secure and relatively easy to develop.
Google has been a big backer of PWAs to encourage web developers to provide a fast and simple web solution to mobile users.
2. Personalization is Key
Much like any marketing strategy, people expect to see some type of personalization. It sounds intimidating, but when you do it and do it well, the payoffs can be massive.
For example, you can use personalization to make recommendations for products or content based on the user’s previous activity.
You can also personalize based on past purchases. Starbucks does this with its mobile app. You can repeat your purchase, just based on what you did in the past.
3. AI Takes Center Stage
Artificial intelligence is a huge buzzword these days. You can’t go too far without hearing about the impact AI is having on our work and play.
For mobile apps, AI is being used in customer interactions. Chatbots, assistants, and messaging apps are based on AI. This can help you create a deeper level of personalization and respond to your customers’ evolving needs.
4. Marketing Apps Becomes Critical
As noted earlier, there are millions of apps available on Google Play and the App Store. You need a comprehensive marketing plan to have a chance to be a top-downloaded app.
Fortunately, there are apps for that. Two popular app marketing and monitoring apps are Mobile Action and Sensor Tower. You can compare the two and then decide which one is right for your needs.
5. 5G Technology for Mobile Apps
You may have noticed that major mobile carriers are upgrading their services from 4G to 5G technology. What does that mean for you as a mobile app developer?
Mobile devices are going to have to be upgraded with chips with more capabilities to process information faster.
As a developer, this is excellent news. You’ll be able to develop an app that has more capabilities as a result of the improved processing speeds of devices.
6. Wearable Devices are More Relevant
Do you think of phones and tablets when you think of mobile devices? Those are big parts of the equation, but you’re missing out on a growing audience. There are more people who are using wearable devices.
This market is expected to grow each year between now and 2022. That means that your app should be simple enough to work well across all devices.
7. Security is a Necessity
One of the biggest concerns for mobile users is app security. Employees access sensitive company data on mobile devices. Consumers access banking information and often pay their bills over the phone.
That makes mobile devices a growing target for hackers. It’s important to recognize that if your app has any security flaws, it could be pulled from app stores.
You want to make sure that your app is fully secure and updated regularly to ensure that it’s fully secure.
8. Payments are Going Mobile
Mobile devices have changed our daily lives. They’ve changed how we walk, talk, and interact with the world. They’re also beginning to change how we’re paying for everyday items.
You can take advantage of this trend by incorporating alternative payment methods like PayPal, Amazon Pay, Apple Pay, and Google Wallet into your app.
Mobile App Trends are Always Evolving
There’s a big difference between building a mobile app and creating a highly successful mobile app. You’ll need to stay on top of these mobile app trends to make sure that your app is relevant and is something that people want to use.
No matter what type of app you have, you have to make sure that your app is for a specific target audience and you have a solid marketing plan in place to get people to download your app.
Want to know more about marketing your mobile app? Take a look at our mobile app marketing services today.