In the digital era, most people start and end their day by working on online platforms or scrolling through social media. Gone are the days when people used to pour over books, magazines, and pamphlets to search for relevant information. The newer smartphone generation prefers to simply look up the product, service, or topic on the internet and do their research accordingly. Thus, in the modern age, promoting your business online also means that you provide content relevant to your services and use it to bring in more business. If you are wondering what content to provide, a content writing agency can help you with that.
What is content marketing?
Content Marketing is a digital marketing branch that involves attracting the target audience through specific, well-researched, and relevant content. When looking up for a service or product online, users want to be thorough with the uses and pros and cons, and no one but you can provide the best information regarding your products. The need for users to know all their options and understand what to look for before buying can be satisfied with content marketing.
What is the need for content marketing?
When it comes to digital marketing strategies, the most basic one seems to be content marketing. While the idea of content marketing sounds easy, something you might feel that you can do yourself, it is crucial to get help from a content writing agency to reap all the possible benefits that your content can provide. To understand the need for content marketing in a better way, here are 7 ways in which content marketing helps you grow your business.
- Enhance brand image
Users need the information to understand how your brand works and what are the services you provide. Content marketing provides you with a platform to indirectly advertise your brand. Instead of posting pop-up advertisements with just your brand name and service, content marketing allows you to help your target audience get information relevant to your products or services and build their trust towards your brand. With consistently updated content and well-researched, accurate information, you can build up your brand name's reliability. This trust will help you when your readers are looking for your service.
- Lead conversion with unique content
Unlike the old times, when people interacted and understood the products or services directly from the retailer or service provider, in the digital era, people usually don't talk one-on-one with the online seller or the service provider. The content on your website is a sure-shot way of interacting with your audience.
When selecting a service or product, people are hungry for knowledge and want to make educated decisions. They need all the information regarding the products or services, its uses, pros and cons, and even reviews from other customers. With more call-to-action content, where your information guides the users to the next step of the process to make a purchase or subscribe to a service, your content may also include information on how to contact the service provider or how to register complaints. Marketing your brand through such content helps you get more conversions.
The unique and interesting content on your website will motivate the users to choose you and bring in conversions. More conversions mean more growth for your business.
- Improved SEO
The first and foremost step to get online visibility is to be present on the search engine results' first page. The rankings on search engines improve with Search Engine Optimisation on the content that you provide. With relevant, authentic, unique, and SEO friendly content, your website gets more visibility, and its ranking on search engines improves. SEO of your content involves the use of relevant keywords and unique, plagiarism-free content.
When you select a content writing agency, they take care of your content's SEO needs and improve and modify it according to the latest SEO trends. They start by looking up for the relevant and trending keywords related to the type of content that you wish to provide related to your products or service. In the next step, they include a CTA (Call-to-action) type of content to encourage users to sign up or subscribe to your service or direct you to a page where they can make a purchase. With this one-time work and a better SEO score, your content, and subsequently, your brand gains better online distinctness and more traffic towards your services and products.
As per a recent survey by Social Media Examiner, most businesses got 81% more traffic with proper content marketing strategies than the businesses that focused only on traditional digital marketing strategies. Apart from products and services, what users seek the most is information. When you provide factual, trustworthy information to your readers, they develop trust towards your brands, so in the future, when they want to get a service or product that they read about on your website, they are more likely to choose the products and services that you are offering.
Another noteworthy point that makes content marketing cost-effective is that it doesn't have any expiry date. Unlike the paid promotions on social media and through google ads, the content will continue to bring in more traffic with a one-time optimization once posted on your website. Unless the content becomes irrelevant to your product or service, you don't have to worry about changing it or re-writing it.
- Information relevant to the subject
When purchasing a product or service, users want to be well-informed about the level of expertise of the industry they are dealing with. No one apart from you knows about all the qualities and shortcomings of your service. Also, since you will be accountable for the content you post on your website, highlighting the key points of your products or service on your website will help you more to build your brand's trust among your users. The uniqueness of your content, the authenticity of the information, and the quality of your content are some of the essential factors that determine if the users will trust you or not. A brand with unique premium quality content, genuine information, and expert reviews and ratings on their website are more likely to be chosen first by the users. Your content is the easiest way for you to show off your brand's merits and build trust.
- Promotion on social media
The best way to create a digital presence is to be active on social media. With so many people from all age groups scrolling through social media for entertainment and information, you can create an impact on your brand's popularity with promotions on social media. The most suitable way to do so is by sharing your content on social media.
On sites like Facebook and Twitter, you can easily share your content links and direct the readers to your website. Facebook also allows businesses to promote their content to target audiences through paid promotions. This increases the visibility of your brand significantly.
Although not so popular amongst most, if your content has professionals as target audience, the social media site, LinkedIn, allows you to post entire blogs on your page. You can also add links to your content on the webpage.
If you are a retailer, then visual-oriented social media sites such as Pinterest and Instagram, play a significant role in promoting your content. With Instagram's paid promotions on posts and stories, you can increase your reach and redirect more users to your website. You can attract the target audience through visuals on Pinterest, as well. Pinterest also allows you to link relevant content from your webpage to the posted image and get more conversions.
- Content is the basic foundation.
Content is the basis of all your promotion strategies. Your content is an insight into the quality of the products or services you offer, your level of expertise, and your brand's reliability. A well-structured content can do wonders for your promotion strategies. Most of the efficient digital marketing strategies such as SEO, PPC, all work on your content. Users looking for information regarding products and services find your website through SEO-friendly content on your web page. The whole idea of digital marketing strategies is based on optimizing the content, promoting the content, and improving the click-through rate with interactive content.
Wrapping it up
Your content may be in any form. It can be the blogs that you post on your website, the posts you share on the social media sites and even the product description that you add along with your products. All of these can be optimized in a cost-effective manner to get your brand the maximum traffic. With proper content marketing strategies from an expert content writing agency, you can take your brand to new heights and promote your products or service on so many platforms.
With several digital marketing strategies and services to choose from, choosing the perfect plan for your brand can get overwhelming if you are just beginning with your work. We recommend starting small with content marketing strategies for your webpage with help from a reputed content writing agency and then moving ahead with other digital marketing strategies.