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On-Page and Of-Page SEO: An Actionable Guide

Got your mind short-circuited trying to figure out On-Page and Of-Page SEO. Don’t worry Webandd in USA is the best SEO services company, and we are at your service.

SEO strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but both are different, to begin with.


On-page SEO specializes in optimizing parts of your website that are in your control, while off-page SEO deals with increasing the authority of your domain. This is done through content creation and earning backlinks from other websites. To further understand the difference between the two, you have to understand, at a basic level, how search engine algorithms work.


There are two main things that search engines look at when evaluating your site compared to other sites on the web. One is On-page SEO which looks at what your site (or your page) is about, while Off-page SEO looks at how authoritative and popular your site is.


Put simply, what you rank for is largely determined by on-page factors, while how high you rank in the search results is largely determined by off-page factors.


On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings. Where your website appears in search engine results pages is determined by several ranking factors including site accessibility, page speed, optimized content, keywords, title tags, etc.  It’s the stuff that you have control over and can change on your website.

Following are some important tips that might come in handy someday.

Put your keywords in the title tag of each page on your site. Many best practices go into writing an effective title tag. Limit your title tags to 55-60 characters (including spaces). Try  including brand at the end of the title tag, separated by a pipe bar (|)

        Example:  Chicago SEO | Digital Third Coast

Headings are usually the largest words on the page, and for that reason, search engines give them a little more weight than your other page content. It is a good idea to work your target keywords into the headings of each web page but make sure you accurately reflect your page’s great content.


Put keywords into your URLs if possible. But remember, do not go changing all of your current URLs just so they have keywords in them. You shouldn’t change old URLs unless you plan on redirecting your old ones to your new ones. It is better to consult a professional before doing this.

Now let’s talk about Of-Page SEO. The biggest off-page SEO factor is the number and quality of backlinks to your website. Some examples of ways you can build links to your website are:


Creating awesome content that people want to link to because it is valuable. More social media shares of your content ultimately generate links. Outreach e-mails to influencers in your industry that ultimately link to you. Guest blogging on sites related to yours. 

SEO professionals are realizing that link quality is now more important than link quantity. As such, creating shareable content is the first step to earning valuable links and improving your off-page SEO.


How many links do you need for good off-page SEO?  That is a tough question and it’s going to be based on the domain authority of your competitors, as you want to make sure you’re playing in the same sandbox.


These are things you don’t need t trouble yourself with once you hire us Webandd. We are the Best SEO services company you can find on the net.

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