Every website aims to attract maximum traffic to achieve a higher conversion rate but not everyone succeeds. Only the right SEO technique can help you rank higher on SERPs (Search Engine Results Page). For ranking higher, you need to devise effective SEO techniques. Though there are various On-page and Off-page SEO techniques you could follow, we are focussing on the best On-Page SEO techniques in this article.
What is ON-Page SEO?
On-Page SEO is optimizing the content on a page by using various techniques like using headings, placing keywords throughout the content and maintaining high-quality content so that the page ranks higher on the search engine.
Best On-Page SEO Techniques:
Content is the King:
The first rule is that produce high-quality content as no amount of SEO can salvage a site with bad content. Focus on what your readers really want from the page as your main focus should be to keep the visitors interested and reduce bounce rate.
Use Headings and Sub-headings:
Using title tags, heading H1 tag and sub-headings H2 and H3 tags throughout your content is a good SEO practice. It breaks the page and such pages are liked by Google’s algorithm hence make sure to include them in most of your pages.
Maintain Appropriate Keyword Density:
Using the keyword throughout the article on a page is important. You can also include a few synonyms of the keyword but do not overuse the keyword and make sure that the use of it looks natural. Though search engines rank articles with the right amount of keyword use higher, overuse may cause negative results.
Use Keyword in the Title:
Using the keyword in the title is a good SEO practice and try to include the keyword at the beginning of the title.
Use Meta Description:
Adding relevant meta description which includes keywords will make the intent of your article clearer to the users and is a highly recommended practice. This makes your article more user-friendly.
Images are an important part of an article as they make the article interesting hence adding images to any post is a good practice, but images also tend to make a page heavy to load hence there are certain points you need to remember. Always resize and compress images before loading. Add Alt Tags to images so that the images also get indexed in search engine hence increasing organic traffic to your site.
Optimize For Rich Snippets
Ranking on the first page is not enough anymore. Be sure to optimize your blog posts for “SERP Zero” features, such as rich snippets and People Also Ask Boxes. In addition to increasing your search traffic, these features may also help your site rank for features such as voice search in the future.
Adding links, both internal and external to your content is an important SEO practice. Internal links can engage your readers more as the links may encourage your readers to spend more time on your site. Adding external trusted website links that are relevant to your content can also be a great way to pass on useful information to your readers.
Make a Responsive Website:
Make sure that you use a responsive theme so that your site opens on all devices. Also, your site should be easy to propagate and not be broken.
Ranking higher on SERP is not easy, even if you are doing everything right. If you need help to improve your sites ranking, you can reach out to New York Marketing which is highly experienced in Internet Marketing and can help you with your site’s SEO. SEO does not improve your site’s ranking overnight, you got to be patient and persistent and once your ranking goes higher, there is no looking back.