Even though it started as a platform where people shared photos, Instagram has evolved into one of the best platforms for businesses. About 71% of businesses in the United States claim to use Instagram for business.
During the years that Instagram has been around, it continues to introduce new features and alter its algorithm, which means that businesses need to be up-to-date in order to maintain a steady growth of their account. What should you do to adapt?
Try out and implement authentic growth strategies. We all know that there are shortcuts when it comes to getting more followers, but there are many better methods of growing your Instagram organically. Below, we’re going to go over some growth strategies for organic Instagram growth.
- Collaborate With Influencers
Working with influences can be a very powerful method to drive account growth and boost the reach of your content. Using influencer marketing is also an effective way to get your content in front of an audience that isn’t familiar with your brand. According to statistics, approximately 41% of customers say that they find at least one new product per week through an influencer.
You can establish trust in your company by working with influencers, especially micro-influencers. Micro-influencers are influencers who have a more engaged audience even though they have a smaller number of followers. These influencers have very specific niches are often willing to collaborate with businesses that share their values.
Your Instagram account will organically grow as the influencers post and talk about your brand to their followers.
- Use Growth Services
If you’re facing struggles with gaining followers on Instagram, you can sign up for a growth service for some extra help with your account. Along with helping you with your following, a quality growth service will save you time by doing the work for you, so you can focus on more important tasks such as running your business.
But you need to keep in mind that there are numerous services of this kind out there, so make sure to find one that can help you grow organically. For example, you can check out this Path Social review to learn how this company has managed to stay in the industry for quite some time and how it can help you in attracting real Instagram followers.
- Post High-Quality Photos
When it comes to Instagram, high-quality photos are an absolute must. Posting fuzzy or blurry pictures is simply not acceptable. You need to post engaging, clean, and well-thought-out photos.
Make sure that you post content that reflects the attitude and values of your company, and try to be unique while you’re doing this. If you need any assistance, check out posts by competitors and see what type of photos and captions they have been posting.
- Use Hashtags
Your target audience will discover your brand more easily if you use relevant hashtags. The right hashtags can improve your reach and drum up more engagement.
Even though Instagram allows you to use up to 30 hashtags, we would suggest that you use only a few so your posts don’t look like spam. Don’t use generic hashtags, but instead use highly relevant hashtags that your target audience will search for.
- Post Regularly
One of the best ways to organically grow your profile is to post on a regular basis. People who post frequently are given preference by algorithms. This means that your visibility will increase the more you post on your account. However, this doesn’t mean that you should spam.
We recommend that you go for a couple of posts per day because anything more than that will be overwhelming for your audience. We would also suggest that you keep a bunch of videos and photos on hand for days when you don’t have time to create content, but you need new posts.
- Run Giveaways
People love getting free stuff. Try holding regular promotions and competitions to boost the user engagement of your brand and drive growth with organic Instagram followers.
In order for users to take part in your giveaway, require them to follow your brand and whoever you’re partnering with, as well as like your post. Consider holding giveaways on a monthly or quarterly basis since having regular giveaway events will encourage users to follow your profile.
These are some worthy strategies that can help you begin your Instagram growth journey. Give each of the methods a try, see what works for you and what doesn’t, and keep adapting your approach according to your needs. Even though it will take a lot of trial and error, as well as time, in the end, you will get the results you want.