If you are in the photography business, then you would want your business to grow. Whether you are running a photography firm or are a freelancer, you need a steady business to help you earn good money. It is not enough to get orders, you need orders that can fetch you good money to help you be profitable.
There are certain photography niches or genres that will help you earn more money than others. These niches are in demand, and it is possible to earn profits by working in these niches. We present you a list of the 8 most profitable photography niches.
The Most Profitable Photography Niches
1. Fashion photography
Fashion photography will always be in demand. While there may be many photographers working in this genre, not all have made it big. If you want to succeed, you need to be very good at your job. You must have an understanding of fashion and your photos should be top-quality. If you are skilled and ready to work hard, there is no reason you can’t rise to the top. It is not only the top companies that need fashion photography but even smaller fashion product firms and stores. It is a good opportunity to make money.
2. Commercial photography
Commercial or product photography is a profitable niche. Companies and businesses of all types carry out marketing. They need photos of products in their ads or marketing material. While they may be able to use stock photos for models, they need real photos of their products. The photo needs to be taken in such a way that it highlights the product and makes it look appealing. With the growth of e-commerce, businesses selling online need top-quality product photos. If you are good at your job, this is a niche that can help you find success fast.
3. Wedding photography
Couples today want memorable weddings and are spending a lot of money for their special day. They want memories of the event captured and are ready to splurge on wedding photography. Apart from the usual photographs of wedding events, there are many other requirements. Pre-wedding shoots have become popular with many couples opting for them. Even post-wedding shoots and photo shoots during the honeymoon have become popular. This is a highly profitable niche. If you can prove yourself, then you can earn good money.
4. Portrait photography
Portrait photography is traditional and good old photography. During the old days, families would go to studios to get photos taken. These were formal photos they would display in the house and in albums. Portrait photographs are back in popularity. People want family photos and also individual photos of family members. Photos of pregnant women, mothers with children, and photos of children are in vogue. While many people prefer to shoot at home, some prefer a studio. If you have access to a studio and are good at portrait photography you will this a great genre.
5. Event photography
Apart from weddings, there are many other events that go on throughout the year. These include musical concerts, parties, conventions, conferences, exhibitions, trade shows, etc. All these events need photographers. If you are a freelance event photographer, you can earn well from event photography. Corporate event photography can be more profitable. If you can impress companies with your photography skills, then they would regularly hire you for all events they conduct.
6. Social media photography
This is a new niche that is becoming popular. Brands are investing a lot of money in social media marketing. They need photos to use on social media. This is important since platforms like Instagram are photo-based. While some of them use stock images, many brands prefer customized photos. You can explore this genre by taking photos for brands to use on social media. It is a genre that includes product photography, fashion photography, and commercial photography.
7. Real estate photography
The real estate market is booming and is becoming competitive. Real estate firms now have to focus on marketing to get business. They are in need of good-quality photographs of the property to convince sellers to buy. If you are good with photographs of interiors and can capture details in photographs, this is a profitable niche for you.
If you can take photos of newsworthy events, celebrities, and photos related to current events then this genre is for you. It is a competitive genre but if you can be on the spot then you can good photos that would help you make money.