Back in the days' television radio or newspapers were the only significant platforms which would bring desired ad results for small businesses. Nowadays, the situation is much different. When it comes to people, they say, “if you are not on Facebook, you don’t exist.” It’s exactly the same with companies, with one difference, though - if you are not on social media, you don’t exist. It’s an incredibly effective lead generation way. However, you have to know which platform to use and how to promote your business effectively. So, without further ado, below, you will find information about how to promote your small business on social media.
Choose the right platform
Over 80% of consumers look for information on the Internet and social media before making purchases. That’s why advertising your product online is so important. Sadly, ad campaigns aren’t cheap. Small companies that are using Google Ads spend $10,000 per month on average. They can quickly generate traffic; however, if you’re not in a big hurry, you should look for different solutions, for example, social media ad campaigns. They are way cheaper, and also bring fantastic results.
You have many options. Just think of all the platforms that you use on a daily basis - Facebook, Instagram, Pinterest, YouTube, Twitter, and so on. The list is long, but what matters is which of them should you use in order to promote your products or services? The possibilities are so wide that ironically it might become a daunting task to make a choice.
Sometimes business owners decide to go all-in, and they get active on all of these platforms. Unfortunately, it’s not the right approach. First, focus on becoming strong on one or two biggest platforms, preferably Facebook, because it has around 2,5 billion users - it should be easy to advertise your products so that the target audience can find them. But don’t feel limited. If you are creating beautiful items or decoration pieces, it’s a good idea to focus on your Instagram or Pinterest account. Nothing is more eye-appealing than photos.
Being responsive is the most important thing. Quickly answering your follower's question is a no-brainer, but you should also take care of the little things and requests. You might be asked to send some documents via fax. Yes, some customers still believe that the safest way of sending sensitive data or documents is fax (I know, we have 2020 already, and these people still exist). But, you don’t have to buy this outdated device. Instead, you can download FaxBurner, which is an application that will change your smartphone into a fax. Problem solved! Sometimes dealing with followers might be irritating, but remember - they are your potential customers. And the customer is king.
Build and maintain a loyal follower base
Having hundreds or even thousand followers feels good. But, think about it - if they don’t interact with you, is there any point in having them? That’s why you should focus on growing engaged followers base. It requires more time, work, and energy, but at the same time, it brings better results. An audience that interacts with you on a daily basis is more likely to use your services or buy the products that you offer. Engaging people is pretty straightforward, but it requires quite a bit of work.
First of all, you have to update regularly. Notice how dead are some of the business fan pages. You can easily avoid it if you consistently update your page. Consistency is the key to your success on social media, so make sure that you post something every day. People who are interested in your product will come back daily, as they are interested in what you offer. It improves relationships with the customers but also helps to increase traffic. Deliver everything that might be valuable for your fans - blog posts, pictures, photos, or even videos should do the job, and keep your audience interested. Infographics are a must - you’ll be able to provide valuable knowledge and facts in an easy and interesting way.
Also, think of who is your target audience - maybe you can deliver content in more original ways? If you’re selling products for teenagers and young people, make sure to create funny memes. If their quality is good, your followers will share them or tag their friends in the comments section. And there’s nothing better than that when it comes to getting a wider audience. Creating entertaining content is a way to attract people to like your page, but it's not the only advantage - at the same time, you’re able to keep those who followed you a long time ago.
The promotion of your small business doesn’t have to be hard. Just make sure to create an account on one of the most popular social media platforms, and deliver your content regularly. Make sure that you provide valuable content, and people will appreciate your hard work and engage. And if they do that, you likely got new customers. So, have fun and good luck!