You have put in tireless efforts and many sleepless nights into creating an app of your dreams and one that you hope to become viral. After you have beta-tested the app and finally prepping for the app launch, the real work to get the user to download the app now begin. Essentially, you need to create a buzz for your app,so people know about the app. The process kicks off with a killer mobile app marketing plan that drives app demand.
Many app developers regard in-app ads as the only way to build app audience but this holds no validity. One of the most effective mediums to increase the app downloads is to leverage the power of social media & maximize the effect of your marketing efforts. Below provided are some of the tips on how you can use social media as part of your mobile app marketing strategy:
- Great Content Brings Great Results
Content lies at the heart of a workable app marketing plan. To create the most efficient social media campaign and to grow the visibility of your app, concentrate on creating excellent content. Your content must be engaging enough to grasp the attention of the audience and retain it.
- Include Visually-Striking Videos
Google and apps stores tend to place apps with rich video content higher than others. Take the social media channels with ultra-catchy and dynamic videos providing the crux of your brand in a fun yet compelling manner. When you promote your app with such a video, people will be urged to download the app and try it. You can also create quirky and fun interactive videos, describing the essence of your brand, to place on your app. The motive is to make people excited to try out what the app offers.
- Form Liaison With Influencers
When famous celebrities and influencers vouch for an app, people are likely to download the app and use it. Getting a prominent YouTuber to review your app will increase the app's visibility largely alongside providing customers with a reliable recommendation from somebody they trust. In short, utilizing the correct influencer will ensure the message gets to the right target audience.
- Don’t Limit Social Media Marketing To Facebook Only
Create a workable social media strategy including message, the tone of voice, target audience, competitors and their activities, design language and budget. Once you have a plan, leverage different social media channels where your target audience is found. Some commonly used social mediums include Instagram, Quora, Twitter, Facebook, etc. The idea is to reach out to people using the platforms they use.
Tap Onto This Rewarding Medium To Make Your App A Smash Hit!
With 3.196 billion social media users, using this platform can increase your app downloads considerably and alleviate the bottom-line. Social media also allows you to use different KPIs to measure the effectiveness of the marketing efforts. So, wait no further and devise a kickass social media marketing plan for your app and enjoy virality!