As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.
Global root beer market is anticipated to grow at a substantial rate during the forecast period, due to increasing consumers demand for alcoholic drinks containing less alcohol which is leading to change in their preference from hard drinks to light drinks. Moreover, availability of a wide variety of flavours is positively influencing the market growth over the coming years. Furthermore, growing preference for healthier lifestyle such as consumption of healthier food and beverages, is anticipated to bolster the market growth through 2025.
Based on the type, the market is segmented into alcoholic root beer and non-alcoholic root beer. Out of which, alcoholic root beer is anticipated to grow at a high
CAGR during the forecast period which can be attributed to increased demand for alcoholic root beer among the population.
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Based on distribution channel, the market is fragmented into supermarket/ hypermarket, specialty stores, liquor shops, online sales, departmental stores and others. Out of which, the supermarket/ hypermarket is forecast to dominate in the next 5 years on account of easy availability and good discounts.
In terms of regional analysis, North America is the leading region in the global root beer market, which is accredited to increasing urbanization, presence of a large youth population and rising disposable income.
The major players operating in the root beer market are Craft, A&W Restaurants, Sage Mixology company, Dr Pepper Snapple Group, Crazy Uncle, Mill Street Brew Hall, Seagram, Rhineland Brewing Co., Best Damn Brewing Co, Anheuser-Busch InBev and others. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions, partnership, agreements in order to expand their geographic reach and to increase their customer basis.
Years considered for this report:
Historical Years: 2015-2018
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2021–2025
Objective of the Study:
- To analyze and estimate the market size of global root beer market from 2015 to 2018.
- To estimate and forecast the market size of global root beer market from 2019 to 2025 and growth rate until 2025.
- To classify and forecast global root beer market based on type, form, distribution channel, company and regional distribution.
- To identify dominant region or segment in the global Root Beer market.
- To identify drivers and challenges for global root beer market.
- To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global root beer market.
- To conduct pricing analysis for global root beer market.
- To identify and analyze the profile of leading players operating in global root beer market.
- To identify key sustainable strategies adopted by market players in global root beer market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers and presence of all major players across the globe.
TechSci Research calculated the market size of global root beer market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.
Key Target Audience:
- Root beer manufacturers
- Market research and consulting firms
- Government bodies such as regulating authorities and policy makers
- Organizations, forums and alliances related to root beer
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
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