Five reasons to use sales performance management software in India

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Sales is not just a job; it's an art and an essential part of your business culture. Sales professionals need to be on their toes to service clients constantly. This requires expertise in terms of knowledge and excellent communication skills, which are necessary for closing deals. A lot of companies face problems with an unpredictable sales pipeline, despite a good product/service and talented employees, due to:

  • Lack of proper tracking and reporting;
  • Inaccurate data entry by the sales team;
  • Inconsistent performance among employees, and so on.

To take your sales team to the next level, you need to measure their actual performance reliably. The sales performance management software (SPM) helps provide better coaching through a gamified experience that can improve employee satisfaction, reduce attrition rates, increase productivity by 50% on average and boost revenues for your company. The added benefit of AI assistance is that it frees up time for sales reps to spend on the leads when it is most required.

Let’s look at the perks of implementing this software in your business.

  1. Efficient Sales Funnel

Your sales funnel the process of converting prospects into customers. It’s a visual representation of how leads move through your business.

It starts with acquiring new leads and moving them along your sales process until they become paying customers. The ideal scenario is that every lead that enters at the top of your funnel makes it down to becoming a client.

In reality, there are plenty of ways for things to go wrong.

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  • Some leads don’t respond after you contact them.
  • Others may not have been appropriately qualified in the first place.
  • Some will drop out along the way for various reasons.
  1. Real-Time Data Analytics

SPM software in India can help you get real-time data analytics. You can use this data to make better sales forecasts, plans, and decision-making. A well-documented sales funnel and customer journeys give 360-degree insights into the process. These help approach customers in the future, which justifies the 20.7% CAGR of SPM in India for 2022-32.

  1. Identify Prospective Clients

Another great benefit of using SPM software is that it allows you to identify prospective clients. This feature lets you know the customer and their needs, wants, pain points, priorities, goals, and so on. In addition to identifying your target market segment(s) based on these factors, SPM software also helps with scheduling calls with the prospects identified and other tasks related to prospecting for new business opportunities.

  1. Monitor Daily Sales Activities

You can monitor daily sales activities and check the sales pipeline, funnel, and activities. With this data, you can decide whether it's worth pursuing a particular lead further down the road as part of your sales process. The redundant tasks, such as welcome emails and messages, can be easily automated in sales/telecalling CRM Software, further enhancing the team's performance.

One thing you can do to ensure that your team is working fine is conduct regular audit of sales. It will help you identify all areas of improvement by looking closely at what’s working and what isn’t and make adjustments accordingly.

  1. Better Coaching and Training Sessions

SPM software makes it easy for you and your team to learn from each other. The video recordings of solving tickets help resolve issues better when they reoccur. These recorded videos can be played back for everyone on the team so that they are all well aware of what is expected in such situations. This is also a great way to decide sales rep compensations and/or hire new reps who can handle these issues well.

Summing up

You need to be on top of your game regarding sales as the revenues keep the business running. Sales performance management software in India will help you do just that. By giving you the power to streamline your sales process and manage every aspect of it effectively, this software will help boost your business’s revenue and profits by leaps and bounds.