SEO, which stands for "search engine optimization," is a very important way for businesses to market themselves today. It is very hard to get to the top of Google, Bing, and other search engine results. A report from Fleishman-Hillard says that 89 percent of customers research products, services, or businesses online before making a purchase. So, this isn't a big surprise. So, 61% of marketers say their top inbound marketing priority is to improve SEO and grow their organic presence. Here are the seven most important ways that an SEO Aucklandcompany can help your business grow.
#1: Make Your Online Presence Better
SEO services can help your website show up higher in search results and be more visible online. According to HubSpot, 75% of customers never go past the first page of search results. That means that most potential customers may not even know your business exists if your website isn't on the first page of search results.
Google puts well-optimized websites at the top of search results. This gives your business a lot of online exposure. An SEO company can help your website meet all of the criteria that Google's search algorithm uses to determine search rank.
#2: Bring In More Visitors
The most traffic goes to the websites that come up first in search results. 33 percent of all web traffic goes to the first result, and 91 percent of all web traffic goes to the first page of results. An SEO company will tweak your website so that it ranks higher in online searches. This will bring more people to your website.
#3: Heighten Engagement On Social Media
For your social media posts to be seen, you need to do accurate keyword research. When you use keywords that are popular in your industry in your social posts, more people will see, share, and click on them. An SEO company can give you the most up-to-date keywords to use in your social media posts. They can also help you optimize the images and videos you use in your posts to make them more interesting. This makes customers more interested in your business, which makes them more likely to trust it.
#4: Create A Local Presence
Google says that 30% of mobile searches are related to a location, which shows how local search results are becoming. Since so many customers are looking for highly rated businesses near where they live, it is very important to have a local online presence.
For example, if your business is in Fort Lauderdale, the best thing to do is hire a company that offers local SEO services in Fort Lauderdale so that you can build a local presence. The agency will add your business to local directories, make sure your Google My Business listing has correct location information, and set up cross-links with other businesses in your area.
By doing these things, you'll give your business a local presence that will make it stand out in Near Me searches and other location-based searches.
#5: Become A Leader In Your Field
Google gives the top spots in search results to websites that answer questions in the most complete and relevant way. An SEO company can look into what the most popular keywords are for your niche and then create interesting content that uses those keywords in the right amount to get to the top of search results.