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SEO: how to make your company stand out

Standing your ground against competitors is always a challenge. Especially on the Internet, you're faced with more competitors than ever - standing out is anything but easy. We live in an age of the Internet and digitalization. Prospective customers usually find out about your company first via the Internet, via your website. So, if your website isn’t convincing enough, you'll lose potential new customers.

But isn't there a way to get your website to the top so that customers and prospects will definitely see it? The answer is yes - SEO! What exactly SEO is, what it can do for your website and why you should use it, keep reading to find out.

What is SEO?

Search engine optimization (SEO) serves to increase the visibility of your website - in other words, it should appear higher in the search results of a search engine in order to catch the eye of users as directly as possible. It is a subfield of search engine marketing. The optimization carried out refers exclusively to unpaid results - the purchase of advertising, for example, is not a task of SEO.

The goals of SEO are, in addition to the higher visibility of one's own website, an increased click-through rate and more website visitors. The own website should stand out from the competition and generate more website traffic.

SEO Methods

In SEO, a basic distinction is made between two different tasks - onpage and offpage optimization. The basis for this differentiation is whether you only work on your own page or also influence other websites through optimization. Let's take a closer look at the two parts of SEO.

Onpage-SEO

Onpage optimization deals primarily with the content of your page. In addition to the actual content, this also includes technical aspects such as the header, the internal link structure or the loading time of your website. User-friendliness is also important, because only if your website satisfies the users, they will stay and even come back. Adaptation to mobile devices is also important.

All these and many more factors are taken into account by the Google search engine when evaluating websites - and a better evaluation leads to a better ranking.

Offpage-SEO

Unlike onpage optimization, offpage optimization deals with everything that happens outside of your own website. Especially so-called backlinks are relevant here. These are links on other websites that refer to your website. To generate more reach, you should build a good network of links for your website. There are several ways to do this, but we cannot go into detail here.

Besides links, other factors have become important for the ranking. Google also takes into account brand-related search patterns and the search volume for brand keywords. So, to achieve top rankings, you should improve your website with this in mind.

Why should you use SEO?

Search engines have a huge impact on the awareness of your business or product these days. People search for information online, but let's face it: no one looks at the second page of Google results. Therefore, it's important that your website lands directly on the first page of results - and preferably also high up among the top rankings.

If your website lands at the top, it is easier to reach more new potential customers. In addition, the probability that someone will visit your website is significantly higher if it is displayed before other similar websites. And only when prospects see your website, you can convince them with your content and products.

In addition, SEO increases your website traffic. It helps you attract more people to your website and increases your website’s popularity. As you can see, SEO only benefits you and your business - so you should definitely use it.

Why should you hire an SEO agency?

SEO consists of many different factors and tasks - keeping track of them is not always easy. Moreover, it can be very time-consuming to optimize an entire website. And if you don't have any experience with SEO, it's probably better to stay away from it - because bad SEO strategies can harm the website. Of course, anyone can learn how good SEO should be implemented, but in that time, you may already be losing potential new customers and website visitors. An SEO agency knows all the relevant methods and can lead your website to the top rankings.

Conclusion: is SEO the right way to make your company stand out?

We live in an Internet age where it's harder than ever to stand out from the competition online and capture people's interests. But if you don't stand out, you'll be lost in the depths of the Internet. With SEO, you can place your business in the top rankings and make sure you're not overlooked.

So, for those who want their business to stand out from all competitors, SEO is the right solution for you. Even if you have no experience and know nothing about SEO, there is a lot of SEO support just for you.

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