Your company is something special and you put a lot of time and effort into it. We all know that you think your company is wonderful and there is a way to let everyone else know how great the company is: marketing. It allows other people to see what the company is up to and what amazing products and services are being sold.
Philadelphia is a great city for a company to be based in. There are a lot of different ways to approach marketing and some techniques are better than others. The field of marketing is a lot different than it was ten or even five years ago. To make the most of your whole marketing plan it is helpful to think about these five aspects:
Search Engine Optimization (SEO) is a way to make your online items rank high on search engines. Google, Yahoo, and DuckDuckGo are all search engines that use bots to crawl your website and images. It is important for your company’s online material to rank high because most people will not take the time to scroll all the way down or even look on the second or third page results. Using coding best practices and having keyword related content will allow your company’s pages to move up in the rankings. SEO practices change with each Google algorithm update so keep reading up on new techniques and best practices.
Online websites need to be designed so users can find their way around without any hassle or confusion. Some companies will hire a User Experience (UX) Designer or an Information Architect to organize and design information that is user friendly. Having a great website will build trust with your users and any traffic that comes to your website.
Images are another design element that need to be high quality. Nobody wants a pixelated image to show up on their social media feed. Graphic designers are trained to have a great eye for design elements such as color, tones, layout, and use of space. Having great images builds a good reputation for your company while showing that the company has good taste in design.
Creating an email subscription list is a great way to keep your customers updated on what sales are going on and what promotions are happening. The same rules of good design apply for emails because nobody wants to receive an email full of boring text. Images and short videos are great to add into an email because it brightens it up and makes it stand out from the other hundreds of emails they are receiving from other companies.
In the world of marketing, content is king. The better your content is, the higher it should rank on search engines. Having great content is important because it lets your readers know what is going on, what they are looking at, and how they can order or use something.
SEO and content go hand in hand and it is important to have content that is easy for search engines to read. Using keywords in any writing is helpful and will help the writer tailor the content to your specific audience.
Other Marketing Items
Marketing does not take place just online. There are radio ads, posters, and fliers that can benefit your company. Posting banners and fliers on boards or light posts lets people passing by see what is going on with your company.
You do not need to go out and buy a poster creator or printing machine. There are a lot of places that offer printing services. There are also free online services that have custom banner creators and flier templates to use. Using these resources can save your company some money and stress by making poster and flier creation easy.
What other resources do you utilize to make your marketing amazing? Comment below to start the conversation.