Small Business Marketing: 5 Surefire Ways to Boost Customer Engagement


Technology is quickly evolving, and competitors alike are looming, all these factors are affecting customer expectations. What the future holds for customer’s remains to be an exciting discussion.

But even with this in mind, today customers have access to almost any product and services they want through their mobile devices. As such, organizations must know how to set themselves apart from their competition. The best way to do this is by establishing a credible and long-lasting bond with customers through customer engagement.

Check out the following tips on how to customers engaged:

Listen to Your Customers

While this seems like a simple thing to do, it remains the most fundamental approach you can employ to keep your customers engaged. Active listening allows you do learn what your customers like, don’t want, as well as their pain points. You will also be able to know what makes their lives easier or smooth.


Literally, consumers are conscious of cost. But they consider several other factors before they decide to purchase products. These may include recommendations from friends and family, brand mission and values, aesthetics, and style, endorsement by celebrities and so on.

When your customers have passion and love for you, it means they are ready to pay anything for your products or services, and these are the customers you should strive to understand better. For you to vividly understand your customers, you must know the why behind such transactions. What made the buy your products or services? What do they love the most about your brand? What do they feel when they purchase your brand?
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Take Advantage of In-Product Messaging

This is one of the fire-sure ways to improve customer relationship because they are highly targeted. When a user misses an opportunity or fails to complete an action, you can send them an in-app message to encourage them to act or remind them to respond.

For instance, the Freshchat app allows you to launch in-app campaigns and send messages to the targeted users, right to their exact location and engage them the right way. You can come up with campaigns for the enhanced on-boarding experience or inform users about new services, features and so much more.

Also, you can take advantage of the in-product messaging to sell up rather than sending marketing emails which people can ignore or choose to unsubscribe. This will make sure your customers are receiving contextual messages promptly, which in turn, promote consumption.

Ultra-Personalized Outreach

Consider personification to improve the success of your business since it makes the conversation relevant and confident to handle the interest of your customers. You may decide to do away with your old homepage and replace it with something abstract or add interesting colour gradients to create an appealing splash. Adapt new design trends to ensure your brand stays on top of the game.

You really do not have to reinvent the wheel. There is no worthiness in conceptualising a new logo unless the initial one does not appeal to you or your customers. Can you imagine Adidas releasing a new logo? You surely cannot. However, they are continually updating the appearance and functionality of their website on a regular basis, and this is something that you too should do.

An excellent place to make adjustments is the cover image of the brand’s identity. The cover image is often used for different social media networks. A striking Facebook or Twitter cover image can help create a specific tone for your customers.

Answer On-time

According to a report, about 80% of consumers assume if and the organization responded to their requests faster, they would be loyal to them. This means these customers would be willing to engage with you for as long as you respond to them on time. In addition, the same report says that 71 per cent of consumers said that 24-hour customer service also plays a crucial role in the factor of loyalty.

Offer Various Goodies such as Games, Promos, and Discounts

Most people are competitive by nature, and this tells you that you should always be ready to start a conversation. In addition, this will encourage your customers to talk to one another and create a community in your brand.

Furthermore, promos, discounts, and other free products would draw a lot of attention even from those who are not yet your customers, and this will encourage more engagement and eventually, sales and profits.

As a business person, it is always essential to think out of the box so as to stay ahead of your competition. So, you need to continually evaluate your business strategies to see what is working and what is not working for you. Adding the above tips with the knowledge that you already have in business will help you manage and grow your business faster and efficiently.