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Social Media in the Hiring Process

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In our modern digital age, it is important to make sure you are taking advantage of all of the tools that are available when you are hiring new employees. There are many different advantages of using social media when you are hiring professionals. By using social media, you will be able to fully take advantage of the digital tools that can help you hire the right candidates.

Social media can act as a portfolio for candidates

It is easier to decide who to hire when you have a portfolio of previous work to look at. Social media accounts can act as a portfolio that will be easy to access and view. Whether you are hiring a model for product shoots or a designer, you will be able to see what they are capable of providing you and your organization. You should get in the habit of asking your candidates to provide their social media handle on their applications.   

A social media account can give you a glimpse into someone's life outside of work

Sometimes people are completely different professionally than they would be personally. This can cause a problem when you have an employee like this. For example, you may have a client who runs into one of your employees they recognize out of work. If they are acting crude or not representing your company properly, this could cost you that client. You can keep tabs on your employees with their social media accounts without them even knowing.

HR can use social media to more effectively communicate with candidates

There are many different HR trends that are changing the way we hire people in our digital age. Using social media to recruit and communicate with candidates is becoming more effective than ever before. There are many different social media platforms that will allow you to connect with professionals that could be a great fit at your company.

Using social media to advertise open positions

Even if your company is a great opportunity for professionals, it can sometimes be difficult to get the word out that you have open positions. However, with the use of social media, you will be able to much more easily get the word out that you have open positions. This would be great for professionals in your field. You can also run ads on platforms like Facebook to get the word out about your new employment opportunities. Running ads on social media has proven to be very effective for many different companies in the past.

Your company’s social media account says a lot about your organization

Your candidates are going to do their research when they are thinking about coming to work for your company. One of the first places that they are going to go online is your social media accounts. You need to make sure your social media accounts are making your company look like a fun place to work. This will help you get many interested new candidates in coming to work for your company. If you have a boring social media presence, it will not be easy to get professionals excited about working for your company.

Take advantage of business based social media platforms

It is important for you to take advantage of business based social media platforms like LinkedIn. These sites are designed to link professionals with employers effectively and seamlessly. Working with employment sites like Indeed and Monster can also be a great way to have resumes being sent to you on a regular basis.

Utilizing social media in the hiring process is going to be essential to your success. By not using social media, you are missing out on a huge opportunity to find the right employees for your business. Once you have learned the ins and outs of hiring with the use of social media, it will be easier than ever to find the right professionals to fill your open positions.

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