I have seen small business owners saying it so many times that social media is not their piece of cake. Well, today, I would like to tell all those startups or new entrepreneurs, out loud, that social media marketing can bring a hefty influence to their businesses if they want to. Just with a little effort, they can attract customers more than ever. After all social media is the most outspread marketing channel for all successful businesses.
A few major benefits of social media marketing is that it’s cost-effective, productive and perfect for any newcomer. So why wouldn’t a niche and funds-stricken clothing or a low-carb home-based baking business won’t make use of it even though it paybacks, enormously? This is how you can commence from scratch: buy real Instagram followers cheap
Focus on Quality, not Quantity
We all know why we resort to small businesses—Quality that comes out of human hands. If you are a baker then hand-scooped shakes and custom cupcakes with organic ingredients is what your potential customers would look out for. Set up a page for your business on Facebook, make it work around as if it is your personal profile. Consider your business your new identity. So rather than spending time on selfies, focus on some quality photos and video uploads of the special products that your business productivity. Don’t overdo and remember, it’s all about the quality of your marketing campaign.
ProTip: If you’re inside the manner of creating your very own business enterprise, you may in all likelihood be extraordinarily excited – till you get to the part where you have to clearly call your business with an attractive name. Naming is tough, in particular considering this is the call of your business so as to probably be used for the rest of its existence. Thing is, naming your business shouldn’t be extremely tough. If you’re having a chunk of a hard time within the naming procedure, here are a few basic pointers to observe:
Well, I prefer a consistent behavior in all my tasks. It can do wonders. Don’t procrastinate your decision of setting up a social media profile nor consider it a waste of time. Social media marketing may progress slowly in the beginning but it takes-off eventually with the right use of subsidiary tools.
Imagine your business’s social media page or profile like a product too. It goes through different product life cycles. Your development stage may be very greasy and damp and you can expect some cash outflows (if you are advertising) but with the right mix and acumen, it’s never difficult to push it to another stage of growth.
Draw Traffic (With Little Advertisement)
So that now you have invested your time, invest a bit of money too. Advertisement is like a catalyst to boost the sales as it draws more traffic towards your website. If you can, put some funds to google AdWords. This will bolster your website’s ranking to the top. To do this, you will require keywords that reflect your product and are found frequently on your website.
Social media profiles on Facebook, Twitter and LinkedIn can also serve a big audience with just a few clicks. Advertising on Facebook is extremely easy and anyone can do it. Just remember, who is your audience and you are good to go.
Well, I see too much information overload over a business’s social media pages. They are only helpful if managed properly. On the contrary, they can also defame your product. Product differentiation is vital to any startup or home-based business. You need that differentiation in your advertising too. Or you will lose that brand persona that you had always wished for your business.
On your social media journey, you will learn to deal with positive and negative feedback. Customer care experience needs to be phenomenal. Try to stay unique in delivery or after-sales services. Let’s say your competitor offers a three day delivery period. Potential buyers will prefer to buy from you if you have a ‘same-day delivery’ or less than a three-day delivery period. You need to advertise your specialties if you want more customers.
Watch out for what other stakeholders, like your employees, posts on their social networking profiles. You seriously don’t want those hashtags that can put your business reputation to rubble. Employee monitoring is important to keep a check on your staff. Try using a mobile monitoring software that can let you access their social networking apps.
Focus On Community
Social media can widen your reach to your potential customers but this is not how small businesses should do it. They should focus on the community. Advertising something to the world and expecting to receive a big response would be somehow naïve unless you are targeting the right people, who can then become your virtual sales force.
Try taking some help from influential personalities like famous bloggers or people with robust followings. This way you can engage the online community, hitting right on the money.
Deliver Value for Money
As aforementioned, niche businesses survive because they are unique. If you could deliver not only quality but also value for money in your social media campaign, that would be a double bull’s-eye. Just make sure that your product or its description doesn’t contradict it.
Your terms and conditions that tell customers that ‘actual product may vary’ might save you the refund money but it can badly disrupt the reputation of your business. Always make sure that you have a sound refund policy.
Repeat the Success Part
If you are able to grab the perfect mix of your social media campaign, repeat it! There is no need to reinvent the wheel. Do it all over again with the same factors. If you didn’t obtain the desired results, make changes. For example, if your Facebook ad wasn’t very successful, don’t ditch the idea of social media marketing. Just try something else like retargeting your audience or increasing your advertising budget.
Marketing through social media is the biggest weapon of a small business’s arsenal. Within the limitations and competition posed by big firms, it can get very hard to compete on their scale of operations. People tend to research before purchasing in today’s connected world. It’s a great opportunity for small businesses to have a strong, vibrant and effective social media presence.
It’s time to embrace social media. Get close to your customers and don’t be afraid. Give them a big squeeze and communicate your marketing message. Just a few hours and a few clicks every week can magnify your return, building a stronger relationship with existing and new customers. So if you think that posting pictures online of your business is a waste of time, you are wrong!