BAKING CAKES AT HOME
Ordering cakes from a home confectioner is a recent trend followed by several people in modern life. Most often, people orderbaked goods for the following events:
- Corporate holidays,
- Company opening graduation, high school
FEATURES OF THE CAKE BAKING BUSINESS
The main feature of this business is that you can earn money at your home, from your kitchen. The second advantage is a small investment. Besides, you do not need special education for baking. As a cake baker,you have the freedom toset your working days according to your suitability.
The growth of the baking business depends on your marketing skills. You do not have to bake the cake but also decorate it before serving or delivering.
COMPETITION MARKET ANALYSIS
Before entering into the world of sweet business, the confectioners do not need to study the strategies adopted by their competitors. The internet is full of vivid and high-quality photographs of pastries by famous bakers, but they are not experts.
Remember, if you go out of the trend and trying to make a new trend, you may find it confusing since you are a beginner. Even if you intend to purchase some rare raw material for your baking stuff, you still cannot achieve it. It takes time to be fine like a professional. The typical decoration and delicious taste of cakes may inspire you; it will motivate you to compete and work hard. It is worth looking at it from the other side: you have something to learn because they all once started too.
You need to surf sites with a pencil in your hand and note down the recipes. Pay attention to:
- Learn Better from The Mistakes of Others.
Usually, on their pages, culinary experts share their experiences and recall with laughter about mistakes in casual situations. You need to treat this as a life lesson.
- Tricks in Baking.
It takes years to gain experience and become an expert. However, you can learn from professionals by looking at some secrets.
Here, just collect photos of your favorite cakes for inspiration.
- Communication with Customers.
Please evaluate this situation from a third person’s perspective. Why would you like to order a cake fromanyone? What might be the possible reasons? What positive aspects would you like to adopt?You can then use the notes to create the site.
You need to do such work regularly because, in this market, there is always someone new who has something to learn.
According to the law, everyone who makes a profit from their activities must pay taxes. Practically, several home-based bakers are working without registration and do not pay taxes. Conventionally, confectioners prefer not to waste their time and money on the registration of a baker business.Of course, paying taxes againsttwo or three cakes per month makes no sense. It would probably lead to loss rather profit. Besides, those who have developed a large clientele do not seek to register.
ADVANTAGES OF THOSE WHOSE BUSINESS IS LEGAL:
– Work with legal entities
– Rent a room
– Get a loan for business development
– Expand your business through franchise
One of the most difficult problems that a beginner businessman needs to solve is to find his client. To begin with, think about your target audience and potential clients. If your customers are children, put funny designs with cream on the cake. Wedding cakes will require special fragrant candles. Most often, it is not only difficult for you to prepare these multi-artisticcakes, but also to deliver to the client.
AMONG THE CONFECTIONERS, SEVERAL AREAS DETERMINE THE POTENTIAL OF BUILDING CLIENTELE:
– Baking homemade cakes in which layers are visible
– Covered with various shapes and colors
– Multi-tiered cakes with flowers and candles
WAYS TO ATTRACT CUSTOMERS: ADVERTISING AND MARKETING
To attract customers, you need to decide who they are; age, gender, occupation, marital status, etc. This is important to understand exactly where to look for your buyer. Let us say that you make the first few birthday cakes. You have to decorate keeping in mind the age of the child and family. This is how you can enhance your recognition among the guests.
In this scenario, your potential customers are families with young children. In mostcases, mothers observe the reaction of guests more than fathers. Their feedback would really help you in building for future strategies and changes in the recipes.You can find such mothers on baking forums and groups. You should advertise regularly. After a few months, word of mouth advertisement and customers’ retention will take your business to the next level.
USING ONLINE METHODS
You should prefer to advertise your cakes by creating special pages on social networks. Post content with the fabulous pictures regularly on your social media pages and get public attention. It is better to use local forums for promotion to stay specific. You should:
– Regularly update the social media page
– Answer all questions on promptly
– Replenish the archive with high-quality photos
Most homemade confectioners start promotion with cakes at their celebrations. Many receive their first orders from relatives, friends and close acquaintances. You should never hesitate to tell others about your business. Therefore, value your reputation and deliver quality products for each client.
Depending on the type of cakes that you are going to bake, you will need various tools and appliances. The equipment that you need for the home confectioner business:
– Stove with oven
– Molds of different sizes are detachable
– Kitchen scale
– Utensils for stirring dough and whipping creams
– The planetary or conventional mixer
– Rolling pins for dough
– Turning circle
– Shoulder blades
– Pastry bags with nozzles
– Plungers and molds
– String cutting string
– Molds for small parts
You must have high-quality tools and equipment. For example, the success of this business greatly depends on stove quality. The thermostat should maintain the temperature and bake well both from below and from above.
PROCUREMENT OF INGREDIENTS
For the profitable production of cakes, you must buy products at a bargain price. If 2-3 confectioners work for you, it is quite possible to make purchases on a wholesale basis. With a little amount, it is good to choose a market which is nearby and has low prices.
Furthermore, always use high-quality raw materials. Ultimately, this will ensure the customers that your cakes are different from store cakes not only in appearance but also in quality. Remember, you can create a variation in the taste with the use of butter and cream.
The price of a cake consists of several factors:
– Cake weight
– Price and quantity of ingredients
– Labor input of assembly
– Decoration duration
– The complexity of figures and details for decoration
The profitability of this business depends on several factors. An interesting design, website or page promotion and the size of the investment reflect the profit margin. Some confectioners still have been dealing with the old trends for years. As a result, they get a stable profit. Therefore, it is necessary to control expenses. You can solve this problem by purchasing a franchise, which increases your profit exponentially.