There is no question that a big part of your company’s marketing strategy is digital. Your customers are almost always online and you can only reach them where they spend most of their time. This is why you need an agile digital marketing strategy that can help your team and business grow. The term ‘strategy’ might sound intimidating, but the process in and of itself isn’t so difficult.
A strategy is just a plan you create and maintain to achieve a certain goal through carefully selected online marketing channels. Depending on your business, you might use one or multiple marketing strategies. Let's see which are the best digital marketing strategies you can use to get results and set up your business for online success.
Why Is a Digital Marketing Plan a Must?
Before creating your strategy, you must have a digital marketing plan, which is a document that includes:
- The objectives you want to achieve, which should always be in coordination with your general business plan;
- The environment of the brand;
- The actions and strategies you’re going to undertake to achieve your objectives;
A well-developed marketing plan has plenty of perks, such as getting to know the market and the target audience, improving internal communication, meeting your clients’ expectations, and saving budget and staff time.
Which Digital Marketing Strategies Will Bring You Results?
Social Media Marketing
Social media marketing, or SMM, is an internet marketing strategy that involves creating content and sharing it on social media platforms like Instagram, Facebook, Snapchat and YouTube. Social media marketing plays a crucial role in digital marketing and is essential for your business. In order to achieve your goals, you have to create and post relevant content, which could potentially drive audience engagement and improve your business's social media presence.
This form of Internet marketing can help to achieve a number of goals, such as:
- Building conversions
- Increasing website traffic
- Raising brand awareness
- Improving communication with your audience
- Creating a brand identity
So, the more engaged your audience is on social media, the easier it is for you to achieve your goals.
Search Engine Optimization (SEO)
Search engine optimization is the process of increasing the quality of your website by enhancing its visibility in web search engine’s unpaid results. Hence, SEO helps you increase the visibility of your website or web page, and improves the user experience. This practice comes with a high ROI and it’s a critical aspect of every business.
Search engine optimization is based on three principles – authority, relevance, and trust. So, you should stay up to date with the latest news and updates about SEO.
If you think that dabbling in this sort of science is too foreign of a subject for you, don’t fret. It’s now easier than ever to build a new website for your business and optimize it to run smoothly on all search engines. You can create a brand new WordPress site just by following a simple guide and learn everything there is to know about WordPress.
Email marketing is a highly effective digital marketing strategy that involves sending a commercial message to prospects and customers. It is a fast and efficient way of turning prospects into customers and one-time buyers into loyal fans. Additionally, email marketing will help you increase sales, improve communication, build credibility, and generate calls.
The best part about it all is that doing email marketing is easier than it really looks, An online outreach automation tool can help you schedule, send mass emails and merge mail campaigns. It’s only a matter of finding out ways to grow your email list. In no time, you’ll have made new customers.
Videos are another form of a marketing strategy that has a huge impact on advertising products and services online. Using video content marketing will help you increase audience engagement, boost conversion rates, build trust and credibility, and encourage social shares. In early 2017, 63% of all businesses were using video as a marketing tool. By the start of 2018, that number had risen to 81% and it has increased again to 87% this year.
Content marketing is a form of marketing which includes creating, publishing and distributing content online. The content targets a specific audience and engages with them as it gives informative data. The content is considered to be the king of digital marketing and it’s an excellent way to attract visitors.
You can use valuable written content for generating leads and by tying your blogs and articles to a specific offer, you can also increase your conversion potential. According to Entrepreneur, bloggers are 13 times more likely to have a positive ROI, and companies have the same type of results.
Run an Online Contest
Running an online contest or giveaway is another great digital marketing strategy that will help you grow your email list, give your website traffic a boost, and build engagement. This marketing strategy is probably the fastest way of creating buzz around your brand and increasing sales. You should plan out the contest rules, pick the right price, and select a winner. With a promotional giveaway, you’ll add lots of new subscribers fast, drive real results and profits, and build a strong follower community.
Digital marketing strategies are the path to your business’s success. As there are plenty of different businesses, there is no one-size-fits-all digital marketing strategy. So, our list includes the best strategies you can use to achieve your goal over a period of time. Creating a digital strategy is now easier than ever as there are plenty of online tools to help you out. Pick a strategy that suits your needs and reaps the benefits of using it.