These days, brand awareness is much more than having a logo. Everything is connected and if you are running a marketing strategy to improve sales, you should also consider how certain aspects influence brand visibility.
There is always room for making improvements in any campaign, and testing various things out is the way to go. Here are some methods that will help you improve both brand awareness and the money you make from selling your products or services.
Method #1 – Pay-Per-Click Marketing
PPC marketing is great because your money gets spent only when someone clicks on the ad. And even if they do not click on the ad, those who are searching for products or services related to your brand will still see them.
Starting a pay-per-click campaign is not that hard. You can make use of Google Ads automation by Cleverecommerce and even get a coupon to make your first campaign free.
PPC marketing requires testing. Thankfully, you can make adjustments in real-time and keep track of information on analytics tools. Spend time on keyword research and writing an effective ad copy. And remember that Google Adwords is a great platform for making more money and let others know about your business.
Method #2 – Writing a Blog
Taking some time and researching information for articles is worth the effort. Here are some of the biggest benefits of blogging:
- Well-written content is appreciated by search engines and you will improve your overall ranking results.
- Engaging articles are another reason for visitors to come to your website and spend more time there.
- Quality write-ups help establish yourself as an authority in the industry.
- Blogging introduces an opportunity to invite other bloggers to write for you and create even more great content. And you can also look to guest post on other blogs for backlinks and website traffic.
Method #3 – Social Media Marketing
Creating a profile on platforms like Facebook, LinkedIn, Twitter, or Instagram costs nothing. You can start a page immediately and promote it via content and giveaway organization, ad campaigns, or cooperating with other brands or influencers.
Social media is beneficial for brands because you get to interact with an audience directly. There is also an option to join niche-related groups and make a name for yourself there. When you reach that point, try to promote some of your stuff. Paying a group admin for a promotion is also an option.
Method #4 – Email Marketing
Sending out emails to subscribers will remind them that you are still there. Including a discount coupon or a special one-time deal will incentivize them to click on the URL and get redirected to a landing page.
Start collecting your email list as soon as you can. Create a newsletter that rounds up what has happened to your brand. Share the news with your subscribers. Make use of available plugins that automate the process and create a solid email marketing strategy.
Method #5 – Search Engine Optimization
SEO is a cornerstone for businesses that want to achieve sustainability. Long-term thinking is a great mindset to have because it helps with motivation and having patience.
It takes time to achieve visible results using search engine optimization. Thus, some brands simply give up without actually accomplish anything. But those who persevere can reap the benefits of their hard work.
Being at the top pages of search engines is one of the best indications of a brand’s standing. People will think of your business in a positive light and will choose you over those who can hardly be found via search engines.
Search engine optimization is a tough craft to master, and if you feel like you are not capable of doing everything yourself, consider hiring a freelancer.
Method #6 – Quora and Reddit
Quora and Reddit are similar to forums. The latter is one of the biggest websites in the world and you can find a community or two even if your niche is narrow.
Quora is also quite popular and it provides you with an option to build your own follower base by providing answers to questions people have.
Both of these platforms can be another great channel for promoting your business. Though keep in mind that establishing authority and gaining the trust of other users will take a while.
Method #7 – A Well-Optimized Website
A website can be considered as a reflection of a business. It is akin to a business card that you give to people you meet and want to introduce.
As such, the site should always be in the top condition. You do not want to score negatively in front of the eyes of the visitors. If it takes too long to load, or if they find it hard to navigate or find what they came for, people will not bother and leave the website to look elsewhere.