Advertising is key to expanding a business. A healthy business requires a massive client base and establishing bonds with clients can take years. Advertising speeds up the process, bringing in a steady flow of people who are both interested in what you do and are willing to pay for it. More importantly, advertising creates an easily recognizable brand identity that clients care about.
1. Have a Clear Vision
Establish the goals of your company. Deciding on a clear vision requires research into what issues society is facing. Whether those issues be societal, economic, or simply a matter of personal preference is entirely up to you. For example, Walmart focuses on affordability or companies like TOMS dedicate a certain amount of profits to charity. Select a value that you want to provide to your clients and make sure that you fulfill on your promise. Having a vision for a company is about more than just figuring out how to get finished products from warehouses to homes, it means that your company fits into the bigger picture and provides personal value to your customers.
2. Create a Logo
What companies are known for, the logo is a key component of any business. Logos help clients remember who you are, and they help your business stick out in an ocean of competition. Logos are a visual representation of your vision for the company. They establish whether your company is technologically savvy, modern, aesthetic, or bold. Simplicity is key with logos. Since using home or even work computer programs to try and generate a logo can be difficult, consider using an online logo creator. Every choice you make with a logo design is key because ultimately the logo will influence the style choices you make on official documents, websites, and even products.
3. Know Your Client
After you’ve determined what your company vision is, it’s important to find the people who are willing to invest in making it happen. That doesn’t mean running a huge billboard or newspaper campaign, most things are digital now. Start finding people through social media or people from your own circle of influence. Sometimes, it’s a good idea to ask people who you may not immediately perceive as potential supporters because your vision may matter to more people than you would anticipate. If no one is interested, try new venues and methods. However, if you’re experiencing too much difficulty finding people interested in your business and goals, consider reworking your vision entirely or adding more to it.
Surveys and polls are also an effective way to gather information about potential clients. Make sure to have a consistent logo and title on all communication that you send out to potential clients. A clear brand identity helps clients remember and talk about your business.
4. Find Employees
After your business has expanded and reached capacity, you’ll need to find employees that support and fit your brand image. Exactly who these people are is less important than their qualifications and whether or not they share the vision you have for your company. Workplace diversity is healthy for businesses, so it’s important to develop interviewing skills that go beyond first impressions. Learn how to understand people and what their motivation is for landing a job. If they commit to your business vision and possess the necessary skills, they’re probably right for the job. Make sure they understand the expectations you have for them and the progression of the business. Also ensure that they are committed to using the appropriate logo and style in their communications once hired.
5. Be Consistent
After establishing a clear business identity, maintaining it is key. Create a style guide, hold regular meetings, and ensure that all products and services tied to your company feature the proper logo and fonts. Advertising relies upon both quantity and quality and creating a brand image provides a shortcut to high quality communication with clients.