SEO is one of the most important aspects of marketing your business in Columbus, Ohio. If you're a manufacturer, then SEO can be even more important for your success. An SEO expert Columbus can help you by carefully choosing keywords and optimizing your website with those keywords in mind. This will ensure that people find you when they search online. This article will help get you started on the right path!
What is SEO?
SEO stands for "search engine optimization." When a person types something into Google or another search engine, it's called "searches," which is how online traffic is generated.
But SEO isn't just about getting organic (or free) traffic from people who find you after typing in the specific keywords they were searching for. This process can also increase your chances of being found on Google and other search engine sites, including Bing and Yahoo!
What does SEO have to do with marketing?
SEO has everything to do with marketing because it increases the visibility of your brand over time which helps build trust between customers or potential buyers and yourself/your company or product line(s).
The better you rank when someone is looking for what you offer, the more likely they will notice you. But this isn't the only benefit of SEO - it also helps your website rank for keywords that have no relation to what you sell, which increases traffic and exposure overall.
Is there value in SEO for manufacturers today?
Yes! Search engine optimization is a fantastic way for companies who provide goods or services online and offline businesses looking for a local SEO expert help them increase their brand awareness and promote themselves through organic search results. When done correctly, SEO can help any business get found by qualified leads, which has been proven time and again from case study after case study.
Steps manufacturers can take to increase SEO traffic
• Track your SEO success
Perhaps one of the most essential parts of doing anything related to marketing is measuring your results. In this case, it's no different. If you want to improve the SEO of your website and overall traffic from search engines, then tracking is a must.
Some tools you can use to track your SEO success are:
- Google Analytics
- Screaming Frog SEO Spider Tool
- Moz Pro Campaigns Tracking Tool
• Carefully choose your SEO keywords
Choosing the right keywords is vital if you want to be found online. Many factors go into determining your keywords, such as search volume, competition, and more. If you are finding it hard to choose the right keywords, a digital agency Columbus can be of help.
Search volume: The search volume is the total number of searches that the search term gets per month. It's used to give you an idea of how often someone is looking for your product or service.
Competition: Competition refers to how hard it will be for your website to rank on a first-page result in Google. The more competitive, the harder it'll be and vice versa. Many factors are considered when determining competition, like having large companies with big budgets competing against smaller businesses who can't afford as much advertising spend.
Some tools you can use to choose your keywords are
- Google Keyword Planner
- Moz's Keyword Explorer.
• Review your redirects and broken links
Every time someone goes from one page or site on the internet to another with an address that ends in something like "domainname/index," there is some coding behind making that happen called a redirection.
The term also applies when referring to pages that are not found by web crawlers because their URL has changed, but they still have the old information cached somewhere else online. At times, these can become invalid or stop working for various reasons, so it's essential to keep track of them over time.
Some tools you can use to review your redirects and broken links are
- Google Webmaster Tools
- Screaming Frog
- SEO SiteCheckup.
• Make your website design mobile-friendly
Nowadays, more and more people are using their mobile phones to browse the internet. To make your website accessible for these users, you need to optimize its design and structure to read what you have written on various pages easily.
To make your website mobile-friendly, there are several ways, like:
• Changing the size of your site's text and images for a responsive design.
• Using special CSS styles to make sure that they are correctly displayed on various devices.
Some tools you can use to make your site more mobile-friendly are:
• Mobile-Friendly Test
• Google Developers Mobile Guide
• Update your website with new content
Creating content is the backbone of SEO. Google will determine if your site has enough information and relevance for specific topics that people search on the internet with time. That's why you should strive to update it with new articles every once in a while, so that users can find out what is going on in your company or industry by looking at recent news they might have missed before.
To ensure that all of this effort pays off, always measure how much traffic each of these steps gives you from different sources like Search Engines and Social Media sites. If done correctly over time, you should have an increase in your SEO traffic.
Some tools that can help you to update your site's content regularly are:
- Google Alerts
With almost every company looking to grow its bottom line, it’s no surprise that the internet is a popular place for manufacturers. The more you know about SEO and how search engines work, the better your chances of success online will be.
This guide has been created to help you understand what makes up good SEO content and some great tips on where to find sources for inspiration when it comes time to create posts or pages for your site!
If you feel like all this is too much for you, then you should consider hiring one of the marketing agencies Columbus. To get started, just search online for “local SEO agencies near me”.