Building a brand helps your business stand out in today’s competitive market. No matter what industry you’re in, having a strong band will put you on the path to success. Think about your favorite brands. You probably bring to mind their logo, their colors, or maybe even a commercial associated with them.
Beyond this, you probably have a feeling associated with this brand. Maybe you have fond memories of enjoying this brand with family or you really connected with the message. These are the ways branding can impact how we buy, and they’re powerful. Keep reading for a guide to the importance of building a brand.
Tell Your Story
The main reason to build a brand is to tell a story. A lot of new marketers focus on things like colors, fonts, or logos, but they fail to articulate the story behind it. People don’t connect with colors or even your business name. They connect with stories, so what’s yours?
How can you use your brand to tell a story? What will this story say about your product or service? What will it say about you? How can your story connect with your customers? These are the questions to ask when building a brand, and they’re more important than any color pallette.
When you know your story, you’ll also know your message. How can you communicate this message with your audience? The most successful brands have a clear message. Maybe you’re a military veteran company such as Embleholics, and your message is about how every purchase helps your yearly veteran charity donation. Maybe you’re a web development agency which focuses on modern, minimal design. No matter your message, you want to stick to it. Nothing is more confusing to customers than mixed messages!
How many times have you chosen one product over another because you simply liked the branding better for one product? How many times have you actually paid more for a product with branding that connected with you? This is the power of branding! It can make people pay more for your product or service, and it keeps customers keep coming back again and again.
People learn to trust their favorite brands. It will lead them to try your other products or services. It will encourage them to refer you to their friends and family. Customer loyalty is bred from great branding! How will you build this foundation with your customers?
Building Your Own Brand
Now that you know why you need great branding, you don’t know where to begin. First, start with your story and messaging. Once you understand where you’re coming from, you can decide where you’re going. Learn as much as you can about your audience. What relates to them? This should be reflected in your branding choices. It’s okay to smart small with a simple logo, website, and clear color selection. From here, be consistent. Your branding is allowed to grow with you, but your messaging should stay clear!
In today’s market, branding is a necessity. You need your brand to keep you separate from the noise of all your competition. Most of all, you need to build real relationships with your audience!