When we talk about the latest designing trends, we mean trends that will make your app and website stand out. We’ve entered another year and the digital world competition is only going to get tougher. To make sure your business, website, and app are relevant, you’ll need to stay on top of the latest designing trends. Keep an eye out for the trends because they change every other day.
Even though there aren’t many new trends in 2020, that doesn’t mean the existing trends haven’t evolved and become better.
Here are the top trends for 2020 that you need to implement in your digital product!
Top Trends of the Year 2020
1. Artificial Intelligence
AI or Artificial Intelligence is a trend that is quickly picking up pace because of the benefits it offers. The year 2020, will prove to be the year when AI is recognized by more entrepreneurs, meaning it will no longer be unattainable.
So why is AI taking over the world? AI is a human-like robot that detects, gathers, and analyzes data related to actual humans. It records the human behavior and habits to present better results for business owners. The data collected through AI shows what customers are interested in and what they want to see on your app or website. Brands need to start implementing AI to make sure their website is optimized according to what their target market wants to see.
The rise of AI is just beginning and it will be unstoppable.
Chatbots will trend this year that will use the AI technology. Chatbots are used by every website ever since they were introduced. However, in 2020 the chatbots will change and evolve with the help of AI implementation. AI-infused chatbots will be able to decipher the customer's query and answer accordingly.
The AI technology will give the chatbots a boost in understanding consumer behavior and sending automatic messages.
Personalization is a trend that most businesses have been adopting for a few years. Before you kickstart a business, tap into your target market, understand their needs, and build a brand that they will engage with. To personalize your brand, website, and app you need to implement content and products that users will love to see.
The biggest personalization example are food delivery apps. The apps have a large database that stores each customer's details and order history. That way customers have a more personalized account and can either choose or customize an old order.
4. Video Marketing
Video marketing is a commonly used marketing tool that helps the business increase user engagement. Videos are the quickest and easiest way to deliver messages about your business and its offerings. So, how can you use a video? Here are a few ways to use videos to your advantage:
· Upload product, sale, or review videos on your website – home page or landing pages.
· Post videos on your social media business pages.
Videos are the quickest way to reach a large number of users, no matter where they are or who they are. Just make sure that your video content is short, sweet, and appealing. Here’s what you should not do when making videos:
· Don’t use repetitive content.
· Don’t skip out on video reviews
· Don’t make a video that’s longer than a minute.
· Don’t use too many words
And here’s how to make your video appealing and engaging:
· Pick a topic that your target market cares about
· Try to implement animation and bright colors
· Hire influencers, bloggers, actors, or actresses that majority will listen to.
However, videos don’t necessarily mean content that is 1-2 mins long, you can also use gifs, and interactive images to entice users’ interest.
5. Load Speed
People lack time and patience and if your website or mobile app needs more than 5 seconds to load, the user will move on. In 2020, businesses will try to make their digital product faster than the speed of light to retain customers. So, to stay in the competition look up ways on how to make your load speed better and faster. Alternatively, you can use some of the following tricks:
· Optimize your images – Make sure all your images are PNG and fewer than 16 colors.
· Limit your graphics – One too many images and videos will take more time to load. More loading equals more annoyed users that will leave.
· Server Response Time - Optimize your server response time using performance bottlenecks. The optimal server response time is and under 200ms.
6. White Spacing
It’s basically the unmarked space in the design between lines and visual content. Don’t ignore the white spacing trend for websites and mobile apps. White space makes it easy to read through the content on the website. However, white space doesn’t only mean white-colored spaces, a white space can be of any color.
Reasons to use white spaces:
· Increases focus – The gaps between content and elements act as a guide for users.
· Define the webpage – Micro and macro spaces define the character of a landing page and make everything on a page evident to see.
· No white spaces annoy the customer – If there is a cluster on your webpage, the users will understand less and get annoyed more.
7. Minimalistic Design
Minimalism has never been in out of style! Even in 2020, businesses take the minimalistic approach combined with white spacing. Website designers or front-end developers will implement minimalistic images, content, and videos on the website. A minimal design is easy to grab, retain and understand what the website is offering. However, minimalistic doesn’t only mean fewer content, it also means representing the content in a way that is appealing. Use simple tools, but use them effectively.
Stay Ahead of Your Competitors!
A good website doesn’t mean great content, appealing images, and famous products, it means presenting it in an attractive way. To stay ahead of your competitors, you need to stay on top of the latest trends to make sure your website stays modern and updated. Work with Genius Videos and work with experts for your next project!