For a good reason, shopping online is here to stay. In the era of COVID-19, the ease of tech-enabled purchasing has become a must-have.
As our current trend significantly shifts our purchasing choices and comfort levels, ecommerce continues to dominate the customer playing field. With all of the benefits of internet shopping, it's no wonder that people are turning to screens rather than storefronts.
In contrast, 43% of customers say they would've been fine if they never had to buy in a retail store again, and almost (73%) predict that in the future, the bulk of consumer buying will be done online.
People Shop Online For A Variety Of Reasons, Which Are Listed In Order Of Popularity
1. Shipping Is Free
The convenience of free shipping could mean the difference between buying something online and buying it in a shop. From a retailer's perspective, offering free shipping encourages customers to buy more and "balances out" delivery costs. It can also encourage conversion and prevent cart abandonment, which affects 46% of customers.
2. Price Reductions
Price is one of the most important variables affecting a consumer's buying decision: when buying at Lay Buy online, 70% of people look for the cheapest items. When you consider that more than half of People (56%) claim they live paycheck to paycheck, it's no surprise that shoppers are turning to the internet to find the most cost-effective solutions.
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Ease is still the gold standard in 2021. Even if overall expenditure fell in the last three months of 2020, 37% of customers report their consumer shopping grew. Consumers prefer LAY BUY shopping online simply because it is more convenient. You may order an item, confirm payments, and track its delivery date from the comfort of your own home or in the grip of your hand in just a few minutes.
4. Compare Prices
Almost three out of four consumers are becoming more conscious of their spending habits (offline and online). They may narrow down wishlists by comparing prices and effortlessly browse from one product description to the next to discover the cheapest price in a few taps.
5. A Wider Range Of Products
Buyers want to identify prices readily based on price, ratings, and features, and they've gotten meticulous in their purchasing decisions. Consumers like to purchase online for practically all product categories since it provides them with more options. Essential commodities such as groceries, cleaning supplies, and over-the-counter medications, as well as other items such as beauty and personal care and liquor, are the sole exclusions.
6. Look For A Certain Manufacturer
54 percent of consumers say they are loyal to a certain brand. Therefore, what is the most important factor for customers to choose a particular brand? Consistently cheaper pricing than competitors and higher quality than competitors are tied for first place, followed by exceptional customer service.
7. Quick Delivery
Consumers expect their things to arrive as quickly as possible. Quick shipping is something that 48 percent of online buyers are prepared to pay for, and 55 percent of customers would do the same. When it comes to speed, Lay Buy has cemented its status as the most dependable retailer: 64 percent of buyers say they look for a product on Lay Buy when they need it quickly.
Despite a decline in COVID-19 incidence and success in vaccine implementations, more people are buying at Lay Buy online to avoid retail stores and reduce their risk of infection. 60 percent of consumers say they appreciate Lay Buy more today than they did even before COVID-19 epidemic, and 60 percent say they shop on Lay Buy more often now than they did even before epidemic.
9. Check Out The Reviews
Consumer decision-making is also significantly influenced by social proof. The item with the best reviews and ratings influences 71 percent of customers, while reviews with photographs or films influence 68 percent of consumers. By creating trust between other customers and the item, crowdsourcing views give internet sellers a substantial credibility boost.