The advent of the Internet has created convenience for people because they have access to information. According to Statista, 4.57 out of 7.5 billion people have access to the Internet across the globe. Out of this, 3.91 billion are active social media users. Thus, the businesses capitalized on this opportunity and moved to online. In the US, according to Forbes, 82% of people conduct online research before purchasing any product from any site. And Tech Crunch says that there are almost 79% of people who shop online. In other words, 56% of generation x and 67% of millennials opt for online shopping. So, how do the businesses attract and induce you to buy their products online? It is because of digital marketing.
Digital marketing is the form of marketing where the businesses market their products through any channel, which is part of the Internet. These are like social media(Facebook, YouTube, Pinterest, Instagram, Twitter, Snapchat, and other multiple avenues), email, websites, affiliate content, Search Engine Optimization, Search Engine Marketing, and so on. The estimated digital marketing expenditure will be around $332 billion by the end of 2021. It shows how it is crucial for e-commerce platforms.
According to Statista, Digital Marketing will become vital by 2021. And its structure will be like this in terms of spending: 9.7% display ads, 13.5% online video, 16.4% social media, 9.3% paid search, and 4.2% classified ads. Moreover, 61% of SMEs worldwide believe that digital marketing is a more effective tool than traditional marketing. Google is still the most dominant player for this platform, with over $35 billion in revenue.
Why should E-commerce businesses go for Digital Marketing?
E-commerce businesses need to show their products with as much information as possible. Thus, Digital marketing informs targeted customers very profoundly. SEO content tells your customers the complete story of features, advantages, varieties, usage, and precautions of a product. Graphics enable them to visualize the products. In other words, the 3D videos and images with significant visual effects attract the customers the most.
Businesses are always reluctant to pay more costs because they want to give their customers more excellent value at a lower price. Thus, Digital Marketing is the best strategy to minimize costs.
In DigitalMarketing, e-commerce businesses have to create social media pages, SEO content, optimized e-commerce website, persuasive emails, etc. Thus, companies do not have to goto an advertising agency for ads. They look for copywriter or graphic designer
Moreover, Google and other search engines can place your ads if you want them with a minimal budget. Unlike traditional marketing, you do not pay anything in digital marketing until and unless someone clicks or views your advertisement.
Reaching Global consumer market
The Internet is a global network. Thus, all channels of digital marketing are available almost in every country on the globe. Through Television and Print Media, you can reach only to local customers. However, social media, emails, and SEO content enable you to convey your message to a more significant number of customers. Thus, you can market your products to people across the globe.
Small-medium enterprises(SMEs)cannot compete with big firmsconcerning traditional marketing. The large corporations allocate a huge budget for print and electronic media ads. However, digital marketing creates equal opportunity for all companies. Now, the small start-ups are generally e-commerce business. And they do not have to worry because they can compete with corporations through digital marketing. SMEs must create social media pages and SEO content for the sale of their products. They will soon dominate the market if they consistently work on this marketing strategy.
Advertising through print and electronic media does not guarantee you to target the specific segment. Some people do not want your products, but traditional channels also target them. Digital marketing ensures you target aparticular group of customers. When customers wish to anything, they will look for it on the Internet. Thus, it is an opportunity for you to optimize your content to cater to their needs. Moreover, social media channels and Google deliberately target the customers who are interested in your product.
Apart from this, you can get feedback from customers regarding your product. They approach you through email, social media, or another channel, thereby informing you regarding the better strategies for product offering and proposition. Moreover, there are analytics tools that let you know about marketing on different platforms. It ultimately shows your performance.
Flexible and Time-saving
Digital Marketing is the most flexible time-saving marketing for e-commerce businesses. Unlike traditional marketing, companies can customize their advertisements and content information through their <a href="https://www.trickc.com/ppc-and-sem-services/">digital marketing team</a>. Thus, the companies save their time by approaching electronic and print media for adjustment in product features. Consumers become immediately aware of any product modifications when you go for digital marketing. Timely communication can boost your sales for thousands of dollars.
Whether businesses have brick and mortar store or e-commerce platforms, they must go for digital marketing. Everyone around the world has access to the Internet. In other words, consumers are available on the Internet. Thus, it is the best platform to propose your value to limitless consumers across the globe. Before the Internet, marketers use to run after for target market. Now, the target market is within the clicks. One of the reasons why Amazon.com and Alibaba are the best online sellers is that they are capitalizing on the potential of Digital Marketing every effectively and efficiently.
Social media, content, SEO, and SEM are common types of digital marketing. Interestingly, almost 4.57 billion people are actively using or accessing the Internet, which comprises 59% of the global population. By digital marketing, you have a golden opportunity to access 4.57 billion people across the globe. Why will companies not approach such a vastcommunity even though it requires less time and costs? The answer is that Digital marketing Service is a must because there are 3.91 active social media users.