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The winner takes a call: why your aspiring business must be easy to phone

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When it comes to setting up a business, you would not be alone in prioritising the purchasing of computers and another tech above all else. However, in a year where an estimated 3.8 billion people own a smartphone, it is more important than ever for aspiring businesses to look into their telephony solutions.

When we say telephony, we don’t necessarily mean those traditionally chunky and hard to install handsets. The telephony industry has developed rapidly over the years to come up with some innovative solutions such as cloud-based PBX, like the business phone systems by Gamma.

Whatever the telephony solution you decide on, the key point is that your business must be easily contactable, and easy to phone. Here are a few reasons why.

Personalised communication with customers

As the majority of online businesses are using automated chat bots, there are a lot of people who prefer the personal human touch of a phone call. Making sure your business is easy to phone allows your customers to get personalised help from your employees.

During the current crisis the world is experiencing, it is even more vital to have the option to contact a real person. This allows your employees and customers some human interaction they might not have otherwise whilst working from home or shielding. the key point is that your business must be easily contactable, and easy to phone. Here are a few reasons why.

Faster response to customers

As well as being able to personalise your communication with customers, it can also reduce your customer response time. you can transfer customer calls to another agent if you are not the best person to help with their query.

Having a telephone support line allows you to respond to your customers immediately. This can increase customer satisfaction as they don’t have to wait for an email response.

Allows you to sort problems in real time

This allows you to sort out customer problems or queries in real time. If a problem is time sensitive, then you can talk the customer through a quick fix as soon as they call or fix the problem on your end if that is the case.

By fixing things immediately, this will stop you from collecting a backlog of work which someone unfamiliar to the original situation might have to chase up. In turn, this makes your business more efficient, and frees up your employees’ time to do more productive things. the majority of online businesses are using automated chat bots, there are a lot of people who prefer the personal human touch of a phone call. Making sure your business is easy to phone allows your customers to get personalised help from your employees.

Quickly contact other employees

When you have installed your telephony solution, there is the option to make or receive external calls, plus internal calls too. The internal phone system connects all of your employees who use the phone network.

This allows your employees to ask for help, advice, support or gather information as quickly and efficiently as possible with the touch of a button. It also means that you can transfer customer calls to another agent if you are not the best person to help with their query.

As you can see, though the development of technology has encompassed many things and rendered some traditional office supplies obsolete, the need for an easily accessible telephone is still an essential part of business. When creating a business, always make sure that you have a telephony solution which is easy for your customers to access.

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