In its bid to promote online safety, TikTok recently launched an in-app safety campaign called #MeraInternet to promote the 2020 edition of Safer Internet Day, which has become an event across 140 countries.
Through the #MeraInternet campaign, TikTok encourages its users to create short videos on internet safety and abide by it. This campaign allows users to share their ideas on how they can become responsible digital citizens and contribute to building a positive online environment. Besides this, TikTok also launched an in-app quiz that helps its users with online safety tips. This quiz also highlight topics that focus on greater online safety awareness such as not sharing account details, phishing awareness as well as the best practices of utilising TikTok safety settings to take control of their online presence and wellness.
Promoting a safe and positive app environment is TikTok's top priority, and it has a number of measures in place today to protect users against misuse. These include privacy settings, filters, in-app reporting, and moderation. TikTok’s Safety Centre includes all the tools and tips about safety and wellbeing features and measures and offers further detailed content.
TikTok also partnered with Data Security Council of India, as part of the TikTok for Good campaign, to launch an interactive and informative quiz for its community online. The quiz went live on the app on the 28 January, 2020 until 3 February, 2020.
According to Global Web Index's Social Media Trends 2019 report, Indian users spent 2.4 hours on social media, in line with the global average. With the rising data consumption and increase in time spent online, it is important that the users are aware of privacy practices and principles that are key to adhere to.
In 2019, TikTok had launched #SafeHumSafeInternet – an India-specific campaign as part of its global #BetterMeBetterInternet initiative. TikTok users in India participated in the #SafeHumSafeInternet online challenge by applying customized stickers that encouraged the adoption of positive online habits. The hashtag #SafeHumSafeInternet garnered over 1 billion video views.
TikTok has also a set of safety features that its users need to check out to stay safe while using the app. Some of the safety features include the following:
Risk warning tag: Potentially dangerous videos are shown with a risk advisory.
Restricted mode: Parental control to filter out inappropriate content for young users.
Screen time management: Every user can set the screen limit to 40, 60, 90 or 120 minutes. Once the time limit is over, the user will need to enter a password to access TikTok.
Filter comments: TikTok allows the users to choose up to 30 keywords that can be muted on the platform. Any content related to these topics is automatically filtered out.
TikTok Safety Centre: This helps to educate and empower our users with the right information, guidelines, and resources on online safety on TikTok.
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