When it comes to choosing an attorney the first thing that many people do is look at the bio. The bio for an attorney can make or break them and can help drive more customers to their law firm in search of their services. The team of SEO experts at Gladiator Law Marketing can help you create the perfect bio for your law firm and for your lawyers.
Tips for a Great Attorney Bio
The first thing that you need to know when creating an attorney bio is to think about the audience. Your tone and what you include needs to relate to the audience that you are talking to. If you are talking to people that have been injured in a car accident, you need to play to that. You should evaluate the audience that you are speaking to and tailor your content and your bio to that particular audience.
Another thing to keep in mind is that the intro is one of the most important parts of your entire bio. You want to hook your reader and relate to them so that you can actually let them know what you have to offer and encourage them to keep reading and to find out more. Using the first person is a great way to relate to the reader and to make them feel like they are talking directly to you rather than reading something less personal.
You should also talk about the problems and the issues that you deal with. Relate back to people that you have helped before and problems that you have solved before. If you are a car accident attorney talk about settlements you have gotten, if you are a medical malpractice attorney talk about cases you have worked. Giving your clients confidence in your abilities and letting them know that you have handled similar cases before it very useful.
You need to also be very clear about what type of lawyer you are and what type of law you practice very early on. This will help direct the conversation and direct the clients to you. You should let your reader know what you do right off so that they can either keep reading or they can move on and find another attorney that might meet their needs.
You want to demonstrate your knowledge without seeming condescending and without talking down to the people that might be reading your bio. Talk about what school you attended, any accolades you may have, but work to do so in a manner that is still relatable and that an average person that is not an attorney will be able to understand.
Avoid overly technical information that a normal person might not understand so that they can relate to what you are saying, and they can actually understand what is going on in your bio. Taking the time to create a thoughtful bio can make a big difference in how useful and how helpful your bio is and how many people it helps bring to your law firm.
Do You Need Professional Help?
If you are unsure about your bio or you are having trouble creating a bio that you think will work, you can always hire a professional company to help. Advertising companies that specialize in law firm advertising are a great asset and can help you create a bio that is going to work and that is going to actually get you new clients and get you the business you want.
With the help of a professional company you can also get help with SEO and with optimizing your site to help get the most people to your site and the most people looking at your content. Law firms are plentiful, there are tons of them. You need to make sure that you set yourself apart and that you are making as much of an impact as possible on those that do happen upon your site and those that look at your site. With the help of a great SEO company you can also make the most of the first impression that you are going to make on those that come to your site. Giving your clients confidence in your abilities and letting them know that you have handled similar cases before it very useful.
Your bio is a powerful tool that can help you not only get the attention of your clients, but it is also the first chance that you have to make an impression on your clients and truly relate to them. With a strong bio you can get the best results possible, and you can let your clients get to know you a bit better, know what you want to and what you have been able to accomplish thus far in your career. The right SEO company can help and can make a huge difference in your overall client list and success.