When a new customer walks through your doors, the chances are that person found you online first. Over 75% of people use the Web to find and select local businesses. You can use one or more of four different strategies for your digital marketing.
Those strategies include your website, social media, search engine optimization (SEO), and search advertising. No matter which method you choose, finding reliable digital marketing solutions must be a priority.
Let's look at each strategy and some tips for making them work.
Your Company's Website
Update your website if it's more than three years old. A clean, modern design is critical to attracting today's consumers.
Make sure your website shows well on mobile devices. Today's potential customers will pull out a smartphone first to find local businesses. If your website only looks good on a desktop, you're going to lose potential customers.
Add a blog to your website if you don't already have one. Blogs do multiple things. They set you up as an expert in your niche. They give you a way to communicate directly with potential customers. A blog optimizes your SEO.
Your company needs a healthy, active social media presence. It enhances your web presence and gives you a way to communicate with consumers. It would help if you also use caution when it comes to social media.
Always, always think before you post anything. Check for spelling or link errors. Making a simple social media mistake could cost you a lot of business.
Implement a social media policy for your employees. They represent you whether they are working in the store or sharing things online. Internal company information should be kept private.
Search Engine Optimization
Search engines love websites that have original, sharable content that's updated regularly. Adding new content makes the search engine bots come back for more, which improves your rankings.
Take ownership of your Google My Business entry. It should include your location, phone number, website URL, and other information potential customers would like.
Use long-tail keywords optimized for your location. For example, if you are a plumber in the Atlanta area, optimize for "plumber in Atlanta," "plumbing services near Marietta," and "sewer line repair in Decatur."
Get backlinks from reputable websites and influencers. Backlinks help establish credibility, which improves ranking.
When creating copy to use in search advertising, be smart. Use target keywords that match the keyword you bid on at auction.
Write strong calls to action that direct the consumer to a specific act. "Get Coupon for 50% Off" and "Call for a Free Estimate" are both excellent examples.
Create an optimized URL that displays your business name and focuses on the product or service that you're trying to sell. Use capitalization as needed, but don't use all caps.
Avoid using uncommon abbreviations to avoid consumer confusion and make every word in your advert copy count. Avoid filler and unnecessary words.
Each of these tips will help you create an effective, optimized digital marketing strategy. Where do your marketing priorities lie?
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