In the world of today, it isn't wealth that catches someone's attention. If you want to be in the spotlight, the way is as simple as how many likes, shares, and followers you have. Nowadays, brands don't opt for actresses or actors as their brand ambassadors; internet-based influencers now occupy this place.
But is the life behind this social media blitz easy? Not at all; it takes effort to make your name on the top. For businesses to grow and bloom, an online presence is mandatory. Without this valuable source, it's like starting a race riding a bicycle when everyone has a Ferrari. Yes! that's how big the difference is.
But before we delve into how to build that presence, let's look at why we need to:
Significance of building an online presence
Here's a road map for a potential customer or client. If that potential customer or client doesn't have a specific brand they want to shop from or a place they want to get services from, they'll probably hop onto a search engine for help. If you're relying on word of mouth and haven't worked on a good website and SEO, don't have yourself pinned on google maps, then you probably can't be found online.
Social media presence is so crucial that if you don't have one, you should probably start questioning your existence in the first place. But today, we aren't just talking about social media presence; we are talking about a different Everest to climb altogether; a solid online presence.
What is a solid social media presence?
Well, simply a vibrant social media presence means a high number of sales on your site, in addition to name recognition by millions. A reliable online company realizes that your customers will not be showcasing infidelity and will be forever yours.
So now, without further ado, here are ways you can build a solid online presence for your business.
Follow your rival businesses and the reactions of their clientele
There's no point in starting from scratch; an intelligent person would access pre-existing knowledge about their field. Think of it as if Neil Bohr didn't study Rutherford's model; how would he have planned on a more modified model? Looking at your competitors can help you gauge what you need and the things you need to avoid.
Look at their most popular ideas; what is a hit for them? What's a big flop for them? Next, start looking at their customers' responses to their content. What content did the audience react to the most? Or the least to? These questions are nonexhaustive and give you a clue as to what sort of questions you need to ask.
Using an RSS feed reader to comprehend your clientele
You can not magically assume who your audience is. To understand that, you need to contact a large audience and ask to encourage a bond. So how do you do that? Unfortunately, you can't opt for getting surveys, especially if you business is new.
Another way you can get to know your audience is by using keyword research and follow it up by monitoring these words on an RSS feed reader. So what's the advantage of using an RSS feed reader? First, it can provide you with loads of fun features and tricks to aid you in unraveling a lot of helpful information. In addition, they have an area dedicated to the discovery and a versatile browser extension as well.
You may have heard of Hubspot; an interesting fact about it is that it's an additional site to an actual business that deals with customer service, marketing, and developing software.
So, If you want to build a strong presence, you should probably start jotting down some helpful content. Content is valuable if it has any of these present in it, firstly if your content encourages your targeted audience to act in your favor. Or suppose your content is a problem solver. A problem-solver helps solve an issue of your targeted audience.
Staying active is one of the essential things in social media presence. You only exist when you're online, which is why you spend so much on web hosting services for your site. With social media staying active and on the go is what you must do.
You have to update your pages daily, add posts daily and keep your audience engaged. A high activity status can make you more visible; this doesn't mean filling your page with useless posts daily; it is more about interacting with your audience. It means liking, commenting, and sharing stuff on your stories; this makes you more approachable and friendly in the eyes of your customers.
Through this, you'd get a chance for direct surveys, asking your audience what they look for in you and your business.
Stick to a Routine
If you are looking for a more improved social media presence, that means you must have checked out other sites as well. Every single one of them must have mentioned how importing timing is. When is your targeted audience most active? That's the time you should post; this is called the science of when you should best post. At the same time, you should be conscious of not spamming your customers with your content all the time. That is why you also need to learn when posting actively is too much.
So, how do you keep track of all of this? The answer is simple, a content calendar; which can help you unleash your full potential and make the best use of your time; they'll help you manage, structure, and publish your content.