Do you ever feel completely overwhelmed and exhausted by all your social platforms, website posts, and more on a daily basis? How do you stay on top of the latest trends in marketing and promotion when everything seems to change so quickly? You aren’t alone in these feelings! Running a nonprofit is hard enough without having to worry about promoting your latest fundraiser or keeping track of the best tools. That’s why we’ve created a list of the best tools for nonprofits in 2021! Keep reading to finally get the boost you’ve been looking for in your strategy!
Why You Need the Best Tools
Before we dive into the list of the best tools for nonprofits today, you need to understand why these tools are worth looking at in the first place. Time really is money, and in the world of nonprofits, money is everything. You need to create real awareness about your message, but you don’t have the time to manage an endless list of platforms in addition to your website!
Improve Your Productivity
It’s hard to remember when you should post to every platform. You know you need to be active on Twitter and Facebook a few times a week, and then there’s also Instagram, Snapchat, your blog...the list never ends! With so much to do, you need to streamline your productivity, and you can check some ideas to help keep everything in one place and going smoothly. You don’t have the time to log into every individual platform and manage so many complicated accounts. There’s a better way! We’ll discuss how to manage all of your accounts in one simple place so you can get your time back!
Analyze Your Success
If you’re so busy trying to keep up with posting regularly and promoting new content, you probably haven’t spent that much time actually analyzing your methods. How successful are your efforts on Facebook? Are people even reading your emails? These are important marketing questions, and they might show you areas you need to improve. That being said, what’s the best way to analyze your success? How do you measure this success in the first place? That’s where these tools come in.
Scheduling is Key
As someone who runs a nonprofit, you already know how important it is to keep to a schedule. Being consistent doesn’t just help you keep sane throughout the day, but it also helps you create real relationships with your audience. Have you ever visited a social media profile to see that they haven’t posted in weeks or even months? Odds are you won’t hang around that page long, and you’ll lose trust in the authenticity of that business. Scheduling your posts helps you be consistent, and it makes your job a little bit easier!
So we can nail down the importance of the best tools to 3 key things: productivity, success analysis, and scheduling. You need these tools to be as productive as possible, keep track of your success, and be consistent with your followers. Are you ready to get started?
Manage Your Social Platforms in One Place
Your social media profiles are the backbone of your nonprofit marketing. Most users discover new nonprofits on social media, and they like to interact with those organizations to stay on top of the latest fundraisers and happenings. That’s why it’s so important to stay consistent and available on social media! This sounds easy in practice, but it’s easy to lose track of all your profiles. Between Facebook posts, Twitter posts, and even LinkedIn, you’re already so overwhelmed. Luckily, there are tools designed to give you the peace of mind you’ve been looking for!
One of the most popular and well-known social media schedulers is Hootsuite. This is basically a full-time social media manager without the price tag! It’s easy to use and there are a variety of price points so you only have to pay for what you need. Basically, with Hootsuite, you can manage all of your social media profiles on one screen. You can schedule up to 350 social media posts at one time! That means you no longer have to spend an entire day logging in and out of platforms to make sure things are scheduled correctly or to post sporadically. They even offer a 50% off plan for nonprofits!
Like Hootsuite, Buffer is another social media scheduling platform. This platform might be a bit easier to use since it’s so well designed! While Buffer works with all major social media networks, it works best with Twitter. You can even use it to schedule retweets which look great! You integrate the app with Twitter so you can schedule Tweets on the go! Once again, Buffer offers a reduced price plan for nonprofits.
Both Hootsuite and Buffer allow you to manage your social media platforms all in one place. Another added feature for both systems is the ability to analyze your posts! You’ll learn when to post if you want to see the most engagement, and you’ll see which posts do better than others. Having all of this information available on one screen means being able to make better decisions with your social media marketing.
Analyze Your Ads
Advertisements are a great way to get the word out about your nonprofit. While some marketers might claim traditional advertisements are dead, this is definitely not the case! What is important, however, is knowing how to keep track of your ads and to target them smartly. Every dollar counts when running a nonprofit, so you don’t want to waste a single percentage of your ad spending on ineffective marketing.
Accurately Track Your Time
You have a lot on your plate. You probably jump from one task to the next without even realizing it. Take a time to step back and really consider how long you’re spending on each task. This is a great way to analyze what’s taking the most of your energy each day. You might realize you’re spending far too much time on less important tasks, and then you know it’s time for a change!
Keep Track of Messages
If you run a nonprofit, you probably have a busy inbox. While your email inbox is hard enough to control, you probably also suffer from social media inbox overload as well. In the digital space, it’s important to respond to all new messages quickly and efficiently to improve response times and encourage engagement.
Sprout Social is the most comprehensive social media manager. While it lets you schedule your posts all in one place, its best feature is the Social Inbox. This means you can manage all your direct messages in one place. You can easily respond to these from one screen without having to log in and out of several accounts every day!
Reply is a platform from Buffer which is designed just for responding to all those social media messages. It’s simple to use and it helps you boost your service level! Reply is created primarily for Twitter, Facebook, and Instagram, but it’s such a comprehensive tool for staying on top of all your messages that it’s earned a place on this list! Never miss another message again!
Nonprofit Success in 2021
Nonprofit success in 2021 is harder than ever before. With so many different marketing trends to stay on top of, it’s easy to feel hopeless with your strategy. The most important thing you can do is use as many tools to streamline your success! You don’t have to face your promotion alone! These tools above are ready to make your success as simple as a few clicks!