Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
Statistics indicate that about 25 percent of letters are deleted by users of the World Wide Web without opening them at all. Also, about 75 percent of emails sent by email are not read when opening them on the phone is inconvenient.
Mostly, letters sent by public organizations are opened and read (about half), but mailings carried out by commercial companies and shops are very rare (27.5 percent). It is impossible to successfully conduct mailing without the best email marketing software for small business.
Stripo
It is a service that allows users to create responsive and attractive emails that are suitable for all mail servers, exporting them to any of the ESPs. It is also important that you do not need to worry about how the display will look in the inbox. After all, a preliminary test of mailing is possible before sending. This service has over 180 thousand users.
AWeber
This is the best option for email marketing. This service helps many companies create HTML emails and ensure their delivery. It offers autoresponders, templates, reports, and more. others. With the help of AWeber, businessmen can build relationships with clients and thus achieve audience loyalty.
MailerLite
When you need a handy email marketing tool, MailerLite can be a good option for businesses in any field. A convenient content editor, constant reports on all companies, and optimized instructions for users will allow you to create intriguing emails, controlling the degree of their effectiveness.
Hunter
It is a widespread tool that provides search for e-mail addresses (the database includes over 100,000 addresses) without wasting time. You should look for the people you need for your business very quickly. This solution is probably the most powerful in its own niche.
ActiveCampaign
There is no point in using 3 different tools if there is one option for 3 main types of activities, namely – managing email marketing, automating it, and using the CRM base. With the ActiveCampaign application, successful work with clientele is ensured and the business is taken to a qualitatively higher level.
Klaviyo
Personalizing communication with your own audience via e-mail, notifications, and SMS using an excellent platform for online marketing is the purpose of the Klaviyo service.
Omnisend
It is a common platform for automating marketing. Its purpose is to be used by companies in the eCommerce industry. This platform provides sales stimulation with the simultaneous use of 2 channels – SMS and email.
Constant Contact
It is one of the market leaders. Allows you to create and manage ads on Instagram and Facebook social networks, send out smart email marketing firms without doing routine work by hand, and reducing the number of abandoned carts in the e-commerce industry.
Mailigen
Its functions are to create, send and automate mailings using the simplest methods. Mailigen allows you to strengthen the connection with your clientele by communicating through email, social media, and mobile channels.
Zoho Campaigns
With this service, marketers can easily attract more customers, increasing the level of sales, since this platform conveniently allows you to cope with email campaigns, making them convincing.
