Moving your HVAC business online comes with several benefits. One of such benefits is that you can market your product and services easily and at a cheap rate. Once you take your business online, there are several methods you can use to promote it to get more customers.
Whether you plan on hiring a hvac digital marketing agency or handle your campaign yourself, you need to learn about some of the most popular digital marketing strategies available.
In this post, we will talk about some of the methods you can use to market your business online, effectively.
Easy-to-use HVAC Website
Building a website that is easy to navigate is a great step toward maximizing your marketing options. Research shows that over 64% of HVAC repair and installation searches were done from a mobile device in 2019. Therefore, It's advisable to make the mobile version of your website as great as the desktop version so as not to lose customers who will visit your website through their mobile devices.
Competitive analysis of HVAC companies
Generally, customers research before deciding on a purchase. As such, it's important to know how well you rank compared to other companies in the same line. Especially those in your vicinity. Doing a comprehensive analysis of your business and that of your competitors will help you understand and identify areas where you are lagging and where to focus your attention.
You can incorporate the following tips in your analysis:
- Evaluating website and checking for improvements
- Use analytics to access customer satisfaction and employee feedback
- Browse other advertising strategies across different channels
SEO is a process of optimizing websites, online listings, and social media profiles in order to make them rank higher on the search engine result page. Using various SEO methods, an HVAC company can increase the ranking of their business website and get more traffic via search engines.
PPC ads are an excellent way to advertise your HVAC company. According to reports, an excellently managed PPC ads campaign should return an estimate of $8 for every $1 you invest in the ads. PPC ads platforms let you set bids based on what you can afford to pay for each click on your ads. Generally, the ads are placed on websites or blogs with a similar niche as yours. You can run your PPC ads on the following platforms:
Build a Landing Page
The purpose of digital marketing is to help attract more customers. It is therefore important to make sure your website converts visitors to leads. One way to ensure this is through a well-designed landing page. With a well-designed landing page, the conversion rate increases significantly. A good landing page should have:
- A contact number
- Multiple contact forms on every page
- Simple design features that encourage users
Increase Website Speed
Site speed is a crucial factor that determines your website performance and ability to retain customers. Customers tend to abandon a site that takes longer to load.
Research shows that just a second delay in page response can cause a 7% reduction in conversions. So as a serious business website owner, you need to make sure the speed of your website is top-notch at all times.
Email marketing is one of the best ways to market your business digitally, it lets you reach a wide range of potential customers quickly and at an affordable price.
You can improve on email marketing strategy by encouraging users to sign up on your site.
Social Media Marketing
With more people using social media now, posting your products on social media platforms is one way to market your products. Every business needs to work on their social media presence, as it is one-way customers can easily reach you, apart from your phone and email address.
Creating videos on HVAC related topics is a good digital marketing strategy. With it, you get to educate viewers on your brand's services and products. You just need to make sure the video is educating, interactive, and pleasing to watch
Gather Customer Reviews
Positive reviews are an excellent way to show prospective customers how good your services are. This marketing strategy is best combined with other digital marketing strategies.
Reviews won't send customers to your business website. It will only show how reputable your company is. There are many HVAC companies to select from around you, so a viewer is likely to go for the one with the most positive reviews on the Internet.
For the best result, it is advisable to combine any of the above-mentioned strategies. The more strategy you use, the higher the chance of your getting more customers.