Setting up an online store is easier than ever. You just need the internet, and a few clicks to launch your own online store.
You can create an online store with just a few clicks, but increasing the sales on your online store takes much more than clicking. Online business owners have to work tremendously to drive traffic to their online store and persuade them to make a purchase. They also have to develop concrete marketing strategies to increase their brand awareness and to capture the maximum prospective audience.
But sometimes, even after all the efforts, the revenue generated by the Shopify store remains very low, and the number of sales doesn’t spike up?
There are numerous reasons behind the low conversion rate of a Shopify store. It can be anything from SEO to the design of your website, or even the ineffective methods to market the online store. But, don’t worry. If you too are sailing in the boat of an online store that has a low conversion rate, then don’t worry. We have gathered 13 effective ways that will help you to boost eCommerce conversion quickly.
Ready? Let’s get started!
Top 13 Effective Ways To Increase Conversions On Your Shopify Store
1. Improve Site Navigation
Poor navigation is a big reason for low conversion. To optimize the conversion rate of your Shopify store, make sure that the navigation of your website is not a pain point for your customers.
Imagine if a customer lands on your product page and he wants to search for a specific article, how will he do it if the navigation menu is beyond his understanding?
Your navigation menu should be user-friendly. Not just by the youngsters, but the senior citizens and the kids too. Making the navigation complicated will make it difficult for your customers to explore your store and check out more products. Do you really want your customers to go away without exploring your store?
Instead of going for fancy and complicated menus, try to stick to the old-fashioned drop-down menus to optimize the conversions for your store. Make a separate product page for each category. If it has further categories then organize them properly. Put yourself in your customers’ shoes and design the menu that will help them to search and locate the product easily, instead of trying to figure out how to move from one page to another.
2. Powerful CTAs
Call to action buttons or more commonly known as CTAs are like the signboards on your website to direct the customer about their next step.
Every business owner wants maximum visitors to click on the CTAs that will directly or indirectly benefit the online store. Your CTAs should be attractive, powerful, and persuasive. Failure to craft a good call to action button might cost your business a prospective customer, and the revenue that could have been generated.
Use the following guidelines to create powerful and attractive CTAs:
a) Bright Colors
The colors of your call to action button must be bright and catchy. A simple rule of thumb is to select the color of your CTAs in contrast to the background. This will make your button stand out from the rest of your background.
b) Proper Spacing
Your CTAs should look clean. Keep enough space around the button so that it doesn’t merge with the content that is written above or below it. Also, provide enough padding between the border and the text of the CTA. Your CTA text should be clear and readable.
c) Persuasive Text
Common CTA copies that are found on every website will fail to capture the attention of your customers. Opt for a persuasive and unique CTA copy that will immediately catch the attention of the customer and will induce him to click the button.
3. Simple Checkout Process
Imagine you are shopping from a remarkable store that has amazing products at reasonable prices. You fill up your cart and proceed towards checkout. The checkout process involves filling up numerous forms and answering irrelevant questions, and the store accepts payment from only one channel. Will you be pleased with such a checkout system?
The same thing happens with online buyers. They shop their favorite items, load their carts, and after looking at the long tiring checkout process, they exit your website and don’t look forward to paying you a visit anytime soon.
To prevent this from happening, simplify your checkout process.
Follow the tips below to improve your checkout system:
a) Display Progress Bar
Have a display bar on your website. It helps the customer to stay patient and makes him feel that he will finish this process soon.
b) Request For Minimum Information
Only ask for the information that is needed to complete the sale transaction. Asking more than required will look intrusive and a customer might not feel comfortable sharing his details on a website.
c) Offer Multiple Payment Channel
You don’t want your customer to leave because the channel that he uses for payments was unavailable on your website? To avoid this from happening, offer multiple payment channels.
4. Add The Option Of Live Chat
Physical stores have the advantage to communicate with the customers and simplify their queries. Online stores lack this advantage to assist the customer in their buying journey.
But, thanks to the live chat software, you can always help your customer by answering their questions, clearing their doubts, or directing them to the page they’re looking for.
The best part?
You don’t have to create the function of live chats from scratch, there are myriad tools available for this option. Simply install it and modify it according to your needs. Give your customer a little push to shop from your online store.
5. Be Upfront About Shipping Terms
63% of people abandon their carts if the shipping charges are expensive. This number may rise further if the shipping charges are disclosed to the customer during the checkout.
Be clear and upfront about the shipping charges and the time it will take to deliver the order to the customer.
Try to make your shipping charges visible on the product pages. Displaying your shipping charges at the end frustrates the customers and they feel cheated. Avoid disappointing your customers. Be honest with them and state your shipping prices and terms clearly without any ambiguity.
6. Strategically Place Reviews And Feedbacks
Buying from an online store for the first time can make prospective customers nervous. They have no idea about the quality of the product or the service provided by your business. To soothe their anxiety and to boost eCommerce conversion, make use of the valuable feedback provided to you by your loyal customers.
84% of people read online reviews before deciding to purchase something. Display the reviews you’ve received on your social media pages, on your website. Place them in the right place, so that people can read them easily.
Furthermore, do not remove negative reviews, if any. If a website only has positive reviews, people think that the reviews are either fake or written by the owner himself. If you have a negative review, then respond professionally to it. Don’t get aggressive, it deteriorates the image of your business.
7. Mobile Responsive Website
People access multiple websites from different digital devices. Therefore, your website needs to be accessible and functional on various devices. You never know what device your prospective customers will use to become your loyal customers.
Having a responsive website saves you from the hassle of maintaining 2 separate websites for your mobile and non-mobile visitors. Having a responsive design ensures that your users will not have a difficult time using your website on any device.
If your website is not responsive it will lose its functionality and will be of no use for your audience. Furthermore, mobile-unfriendly websites increase the bounce rate and it adversely affects the SEO of your website.
8. Optimize Website Speed
Another simple tip to boost eCommerce conversion is to work on the speed of your website. Online buyers are impatient, they will not wait even for a few seconds if your website or its content takes longer to load.
To keep up with the impatience of the buyers, optimize the speed of your website so they can quickly explore your store and purchase the items that they want.
To fix the speed of your Shopify store identify the areas that are hindering the website to load quickly. Check PageSpeed Insights to point out the factors that affect the speed of your website.
Increase the speed of your website by following ways:
a) Optimize Images
High-resolution images can take a lot of time to load. To increase the speed of your website optimize all the images.
b) Compress The Codes
Sometimes when a plug-in is downloaded it contains heaps of code that a website never uses. Uninstall the plug-ins that are not in use and compress your HTML, CSS, and Scripts, etc to optimize the speed.
c) HTTP request
Cut down the HTTP requests to boost the speed of your website.
9. Provide Multiple Payment Channel
If you are selling goods on a larger scale, for example out of your city, province, or even country, then you must offer multiple channels of payment.
Having fewer channels of payments you are increasing the risk of losing a huge chunk of customers. Not all people have access to a VISA card or PayPal account, especially in the eastern side of the world. Therefore, provide other trusted mediums to make it easier for the international audience to shop from you.
Refine The Site Search Functionality
Having an option to search the website and its different contents is a must for all online stores. Make it easy for the visitor to find what he is looking for by having a proper search option on the navigation menu. This saves his time from manually going through each page to look for his desired article.
Make sure your search option feature allows the customer to search the product by its name, number, characteristics, price range, and color. It should also be smart enough to rectify the incorrect spelling of the color or the name of the article. This makes the searching quicker for the customer as he doesn’t have to spend time correcting his spellings.
11. Provide Alternative Logins
Nothing is more frustrating for a customer than to create a separate account for checking out from an online store. This kills his entire mood and he might leave without buying anything.
To prevent this from happening, offer an alternative login option. Instead of asking them to create a new account, you can offer them to log in from their Google or Facebook account. This makes it easier for them to sign-up and finish shopping from your online store.
12. Create Urgency
Offer sales and discounts for a limited time to create a sense of urgency in the buyers. To do this you can show them the reduction in the prices by mentioning the original price and the discounted price, show them how much they will save by ordering their products during a sale.
Another way is to mention the number of pieces left of an article your customer is viewing. Seeing the stock getting lesser will definitely speed up his decision-making process.
13. Exit Pop-Ups
Second chances are very rare to get in this world but hey…this is an online world.
You can give your customers a second chance to review their decision about abandoning the cart or exiting the store. Thanks to the plug-ins that popup when a user intends to exit the website.
You can remind the customer about an ongoing sale, deals, and bundles offered on your website. If you don’t have any sale going on, then you can ask for their email address in return for something useful such as a discount code, eBook, free printable, etc.
Boosting sales on a Shopify store is not as easy as creating it. It takes time, consistency, and tons of effort to increase conversion on your Shopify store.
Market your online store on different platforms and implement the tips shared above to take your Shopify store to new horizons.What other tips do you think help in increasing conversions on the Shopify store? Enlighten us by commenting below!