Do you imagine life without digital media? There will be no entertainment, no virtual communication, and no ease at all. Our lives are highly dependent on technology. We are all caught in a virtual lifestyle where coming back is not an option. Businesses have also adopted this smart mode and have moved their ways to digital modes such as digital marketing.
They have been investing huge amounts of money in social accounts and sites to seek higher revenues and profitable outcomes. For instance, businesses learn how to create a Wikipedia profile to make a unique and optimized Wikipedia page to impress the audience. They invest money in creating Facebook, Instagram, Twitter, LinkedIn, and other popular sites to have a complete reach on the audience base.
The doors of opportunities have even opened wider with the global pandemic 2020. It has hit everyone hard and the entire business from absolutely any industry had to sit back home and fight with it. The solution to all the crises came out as a digital business and digital marketing. The shift from traditional to online was gradual. However, the pandemic has given the process a big push. As a result, these are the top five digital marketing trends in 2021 that have emerged.
1. Conversational Marketing
The modern marketing has become conversational. With the fast technology, the communication between the marketer and customers have become easier and reliable. Customers want to have a one-on-one conversation with the business owners or anyone in authority because they want to make sure that everything goes as smoothly as possible. This strategy develops a higher level of trust for the brand and makes things clear for both the clients and the business itself.
The demand for personalization has been in the market for ages. However, the growth in the pandemic is evident. Since one has the ease to order anything anytime and have a conversational style of purchasing, the process of personalization has become easier. Businesses are now offering customization to hold customers’ attention and to retain their interest. The number of competition in digital business is higher than that of the traditional one therefore businesses do what the customers demand.
3. Video Marketing
Video Marketing is one of the most convenient ways of attracting people to the business. If a business wants to have interaction with the customer, wants higher engagement, and needs the right attention, then this is the marketing to do. The graphics and colors in the videos appeal to people and hence 70% of the people say that they will share a brand’s video if they like it. Nonetheless, the majority say that a video triggers their shopping behavior than any other marketing technique.
4. Influencer Marketing
The fastest growing trend today is influencer marketing. People love to do what their favorite personality is doing. They want to dress up like one and behave like them. Brands have taken this opportunity and have accommodated the internet sensations as their ambassadors. Doing this, bounds the influencer to use the specific brand and suggest it to their followers. This logic works like magic for businesses and the amount of money they earn from this is huge.
5. Social Media Apps
Social media apps are not only for fun or entertainment. They are widely used by businesses to reach out to the targeted audience directly. Facebook Messenger alone has a user base of 1.3 billion monthly users. Imagine the number of messages a business can do to promote itself to the audience, it is at least 10 billion messages every month.
WhatsApp itself has a user base of 1.6 million users and a total messaging number of 55 million every month. Other social sites are no less, TikTok the most recent social media app has crossed records for the fastest growing fanbase. Nonetheless, all of the above discussed trends are able to be completely effective because of social media.
Businesses cannot survive with traditional methods anymore. They have to shift to digital marketing and with these trends, the effectiveness and efficiency of the business grow at a rapid pace.