Over the years, video content marketing has become a potent marketing tool to engage and interact with consumers. The emergence of social media and the internet also contributes to its growth.
However, what makes video marketing the 'next big thing' in the marketing industry is its ability to engage and entice the consumers with its content. Zenith Media's Online Video Forecasts 2019 report also reassures that it is the 'next big thing' in the marketing industry. According to Zenith Media's 2019 report, an average person would be spending 100 minutes each day watching online media in 2021.
In this article, we state five reasons why you should choose video marketing over others. We also discuss how video marketing benefits your consumers and your business. Read on.
Five reasons why video marketing is right for your consumers
- Bridges the gap between brand and consumer
Communication is the key to brand loyalty. Luckily, corporate video marketing ensures excellent communication between you and your customers. It allows brands to understand consumer behaviour and needs through social media live streams, comment sections of online apps, among others.
It helps start a conversation between a brand and its consumers. Healthy communication between a brand and its consumers leads to brand loyalty. A conscious and interactive brand is what every consumer wishes. Interestingly, video marketing fulfils that wish.
- Has more brand recall value
Brand recall value is the percentage of individuals who remember your ads. Interestingly, video marketing has more brand recall value because 80% of people remember what they see.
According to an online report, only 10% of people remember what they hear; and 20% remember what they read. Meanwhile, 80% of people remember what they see. So, it is the right time to switch to video marketing to increase customer engagement.
- Decreases consumer queries
Many marketers believe that video content reduces consumer queries about a product or service. Reportedly, 94% of marketers think that video marketing increases user understanding about a product or service. Moreover, fewer product-related queries will have a positive effect on consumers' buying decisions.
- Can be personalised
Video marketing can be personalised according to the preferences of the consumers. For example, a person akin to Facebook will not watch video content on any other social media platform. Luckily, video content is accessible on all social media platforms. So, the aforementioned person can watch video content on Facebook.
It can be customised according to its target audiences' likings. Interestingly, video content can be seen on social media platforms or television channels. Hence, anyone, irrespective of their age, gender, or qualification, can consume video content.
- Appeases everyone
Be it during transit or lunch break, video content is consumed by people every day. According to YouTube's online blog, people spend billions of hours every day on YouTube surfing videos. Interestingly, social media platform- Twitter alleges that tweets with videos have ten times more reach and engagement than tweets with words.
Is video marketing profitable for businesses?
Video marketing provides a high ranking on the search engine, high return on investment, and others speculate several marketers. Let’s dive into its benefits -
Video content ranks high on search engine
Every brand wishes to be on the top search page of search. However, only a few achieve the feat. But many marketers believe online websites having video content get a higher rank in search engines than several SEO-rich sites.
Moreover, with video marketing and SEO-rich meta description, your brand can be listed on the first page of any search engine. However, the key to impactful video content is the length and information it conveys. Remember to keep your video content short and rich in information.
Video marketing keeps you ahead of your competitors
Besides ranking high on the search engine, video content keeps your brand ahead of your competitors. Reportedly, 81% of brands are using video content for marketing. However, what makes your brand stand out from the rest is the quality. Interestingly, quality content strikes a chord with your audiences.
Another reason for opting for video marketing is that consumers love video. According to an online report, people spend billions of hours each day on YouTube surfing through videos.
Video marketing has a high return on investment
Several marketers believe video marketing gives a high return on investment. Especially because it is cheap and economical. Novel technologies have made video production easy and cost-effective.
Many video production agencies also claim that it takes less time to shoot and release video content. Interestingly, several video production companies in Melbourne ingeniously shoot for video content. A leading video production company in Melbourne used a similar set to shoot for a series of ads. It helped them increase their quality and reduce their time. Hence, increasing the return on investment for the brand.
Before opting for video marketing, remember to associate with the right agency. Right video production agency will make your brand stand out from the rest. It will bridge the gap between your brand and your customers. There are several video production agencies in Australia, however, a few have catapulted successful video content.
Now that you know video content is the 'next big thing' in the marketing industry and several marketers forecast that billions of people will be hooked on video content for hours in the coming years, join the bandwagon of video production in Melbourne and reap the benefits.
Besides increasing profits, video marketing also is a great way to build a long-term relationship with your consumers. It also is economical and one of the most effective ways of communication. So, invest in video marketing for long-term gains.