Using Gamification for User Engagement


There is a certain number of people, who misunderstood the mean of gamification and related this to any sort of video game-like Pubg, Fortnite, and Castelville, etc. But, in actuality, gamification is the practices through which you can avail user engagement, experience, and motivation. 


If we take an example of any video game, you have noticed that people spend plenty of hours sitting in front of the screen, due to what reasons? Similarly, every app producer and managers want a similar engagement and interest of users in his product.


What Is Gamification?

Gamification is the usage of game engineering from the game and applying the mechanics into a non-gaming environment or contexts which is app engagement. If we take the daily life example, we that some of the stores give some sorts of stickers or coupons, though we can re-purchase the product in exchange for the stickers.


 So, we have discussed in this “applying the mechanics”, it generally means leaderboards, badges, progress bars, and point & level. However, these are the main points for mechanics, which gives the only resemblance to the game. To understand each of the mechanics fully, we have to explore more it, or For more detailed information about app engagement, you can see the detailed version about gamification.


- Points: These are the healthy points which are used in-app in exchange for any rewards which can be any class or any sorts of product, along with a sale offer which is considered as the loyalty program.

- Levels: This is the best way through which you can motivate your users. By levels, user can easily see their positions or ranking which help them to secure more rewards.

- Progress Bar: In this bar, users carefully investigate, how much reward points are needed for the purchasing of class, so that they can move to the next level. They easily got an idea through the bar.

- Badges: Badges are the advanced features, which most of the apps are using, it helps viewers to recognize the positioning or status of another person, and also, they can share the objective through these badges.


According to the studies, it is mentioned that gamification creates encouragement with the help of curiosity. Curiosity in a way that user always get motivated to search for more rewards if they progress further and further compared to other individuals. Moreover, it is similar to online games, where more participants points are compared through different channels and easily recognized the winner in the end.


How Can You Use It To Increase App Engagement?


 When you are offering an extensive range of rewards, point systems, or loyalty rewards, you can easily capture the attention of the users while motivating their app engagement. Most people get confused or get stuck while designing the concepts of gamification. It should be easy, clear, and provide the basic info to the user so that they can conveniently participate and share with other users to get involved in it.

The idea of gamification is to use games and other forms of entertainment in order to engage users.  Gamification is all about engaging your users through fun activities that they can enjoy. The generalization of digital technology and the avalanche of options and stimuli to which we are subjected make citizens maintain low levels of participation and commitment to institutions, which is reflected in libraries. The rise of the video game industry, which manages to attract millions of players in this context, has aroused interest in deciphering the keys that make games achieve that level of motivation. On the one hand, the game can be used as a tool to re-discover the spaces of the library and to change the way in which users interact, but gamification goes further, achieving a change in behavior. This communication explains the elements of the games and types of players. It also looks at how gamification combines intrinsic and extrinsic motivation and rewards to motivate people to take certain actions in line with the library's goals. At the end of the presentation, librarians will learn the steps to design a gamified system and will learn about real examples in libraries.