The automotive industry is progressive in terms of technology and has come a long way. According to Google, the physical flow of car customers has decreased. They expect to be served across digital platforms as customers become more digitally sharp. The best way to target these clients is in the way they expect to be treated to appeal to them.
A few years back, the best ways of car dealership marketing strategies were through radio and print advertising. However, consumers today are impacted, most noticeably through automobile digital marketing, by other types of media. You are losing customers to your rivals who undoubtedly look at digital marketing as a way to gain an edge if you do not take advantage of resources to meet consumers online and on their mobile devices.
The Automobile industry is a fuse of design and evolution, advertising and marketing. Many renown companies like Auto For Trade use marketing tactics to attract people and increase business.
Varieties of Digital Marketing for the Automobile Industry
· Search Engines Optimization (SEO)
· Social Media
· Direct Mail
· Content Marketing
Search Engines Optimization (SEO)
Your site is one of the most significant ways you connect with your clients. It can serve as an online brochure and assists them to coordinate with you via phone or email, while the others may directly search for your website and some may discover your site by searching through relevant car-related terms. That is how SEO advertises your automotive site.
Search Engine Optimization (SEO) also helps in fast loading speed of your website and less bouncing rate. Optimizing your page with captivating titles, images of your products (automobiles), and rich snippets, helps in making your website relevant to the searcher’s query. Exhibiting images of automobiles will be a game-changer for your business, and it will help the visitants in making a better choice of car as per their preference. Search Engine also provides:
· Wide reach for your automobile company
· Brand credibility
· Targeted leads
· Ranking in SERP
Cars buyers and consumers spend most of their time surfing through social media platforms like Facebook, Instagram, Twitter, and Pinterest. Marketing your brand through these platforms is easy and affordable. Furthermore, you will be on a great way to target and attract your clients.
To make your brand known through these sites, you only need to create your business profile or page for the relevant social media networks, followed by providing the required information and adding a profile photo. Soon after you have an account, you can share or advertise your brand’s information with your respective clients and link these social accounts with your main website.
Attracting customers to your page might take time, but it will gain your current and interested consumers realize you are active. At this stage, you might want to share your posts frequently and provide relevant and fascinating content. If you want to see your accounts growing rapidly, you need to share productive and interesting content.
You can also run ads on social media for new or used cars in kenya. One of the best ways to capture clients’ attention is with lead form ads. Lead form ads have inquiry forms and permit users to complete a form directly from Facebook.
Be certain of responding to reviews (negative and positive both), share any special deals, sales, or events your dealership may have, post and promote offers and service specials on your Google My Business profile listing. Updating the information once a week is highly recommended.
Direct Mail/E-mail Marketing
It is found that 25% of the website visits were triggered by email marketing alone. Creating and running email campaigns for multiple locations and brands with new automobile model images and videos increases clients’ experience and leads to your company. E-mailing is interesting as it can be used alongside digital marketing methods. For instance, you may mail a postcard that links to your website.
A good direct mail campaign needs creativity and in-depth knowledge of your target market. You should use direct mail to complement your digital marketing efforts and emphasize the message you are forwarding out digitally.
People are mostly unsure of which model or brand they should be buying and which is giving good fuel efficiency and gasoline mileage. And it is also inconvenient to go to different showrooms and ask for the details since all of the dealers may not have all kinds of brands or models in their showrooms. Content marketing is a way of providing the details regarding the models, brands, and features in the form of blogs. Moreover, promoting your brand through blogging is more fascinating.
Nail your automobile industry with these effective digital marketing strategies and reap lucrative returns for your business and don’t forget:
Putting together an automotive digital marketing strategy is important if you hope to succeed with today’s ever-changing consumers.
· Social media is one of the best places to connect with consumers in their own space.
· SEO is important for all types of websites–small and large, as search engines such as Google and Bing will normally be your top website referral.
· Different types of marketing can all work together to build brand recognition and bring customers in today and down the road.