Your website is a gateway for your target audience to learn more about you, to reach you and to ultimately transact with you. Looking from a purely business point of view, it is extremely vital that your webpage should have a good ranking on any search engine be it Google, Bing! or Yahoo. A digital marketing company in Pune believes that SEO (Search Engine Optimization) techniques can lead to a better ranking position in organic SERPs (Search Engine Results Page).
Following are some of the ways to rank better in a search engine:
- Upload high-quality original content
Users love to read a lot of web content. Content which is relevant and original leads to the better user experience. Users remain engaged on the website for a longer duration. Google’s algorithm also analyses the quality and originality of the content you put up. It up ranks websites which show a high amount of good content.
A digital marketing service in Pune has said that while good and relevant content is essential, it is also necessary that this type of content is added regularly by the webmasters to their website. Consistency plays a big role in SEO.
- Adding an XML sitemap to your website
Sitemaps act as navigators for the crawler to understand the layout of your site. If the algorithm has the sitemap then it becomes easier for the crawler to throw up relevant landing pages for user queries in SERPs.
According to a digital marketing agency in Pune a sitemap XML file can be generated easily on the web free of cost and added to the back end of your website.
- Fix broken links
Crawlers do not like websites with broken links. Broken links hamper user experience and show a high bounce rate. Therefore, search engine algorithms will rate your Quality Score lower if there are broken links which will ultimately affect your rankings.
A digital marketing company in Pune, therefore asks its clients first to fix or delete them as need be.
- Incorporate keywords throughout the website
First of all, research all the keywords according to your business. Analyze what keywords can be targeted for optimization. Then incorporate these keywords into your content.
Create new content that revolves around your keywords. But a digital marketing service in Pune warns that do not go overboard and stuff your website with keywords. Let the keywords flow naturally and keep the keyword density to 2-3%.
Other essential factors while working on ways to improve your search engine ranking are:
- Adding Google snippets to each page separately
- Filling out all the meta tags - title, description, etc.
- Adding alt tags to all images
- Checking the website’s responsiveness to desktop, tablet, and mobile
- Optimizing images and videos
Bear in mind, said digital marketing agency in Pune, that achieving high rankings on Search Engines is a like a long-drawn battle. It needs work and efforts every day. No overnight results can be seen for SEO. Take steps and focus on constant improvement from the perspective of the consumer, this will be fruitful for your web page in the long run.