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What Books Should Every Customer Success Manager Read?

You have probably heard this before that the customer is always right. Because customers play a vital role in the market if you want to sell something. Making your customers happy and satisfied is one thing you should always look for if you want to be successful. A customer success manager is responsible for developing customer relationships that promote retention and loyalty.

This article will take you through in detail and explain to you, that how you can be great at customer success management. As it is considered to be a skill that will help you understand how you can do business successfully.

Also, it is to keep in mind that being a customer success manager requires a lot of patience, hard work and courage to learn this strategy of making your customer happy. So, in this article, you will get to know about some of the books that you should read for customer success management.

1.          From Impossible to Inevitable

This book from impossible to inevitable: how hyper-growth companies create predictable revenue by Aaron Ross and Jason Lemkin. This is one of the best books out there that will give your brain a real work out. This book is chock full of great advice for the companies that are looking to grow exponentially.

You need to learn your customer goals coming in and need to be prepared to be surprised. This book also explains the ingredients for hyper-growth from nailing your niche to defining your destiny. This book also teaches you to learn fast and also to run fast.

2.          The Effortless Experience

Another book to consider is the effortless experience that is co-written by Matthew Dixon. It is a great book to which will help you take a deeper dive into customer loyalty. And also help you establish customer success ideology.

The best way to create customer success loyalty is with service. It should be so good that it delights and surprises the customers. Another concept that is discussed here is that the customers don’t want to be delighted all the time. Just make one hassle a day that provides them comfort and ease and they will be happy.

3.          Customer Success: How Innovative Companies are Reducing Churn and Growing Recurring Revenue

This is also one of the amazing books out there that shows how to create a customer success strategy. This explains from A to Z on how to create a killer customer strategy in order to be successful.

This book guides you throughout, from initial planning stages to the execution process and all that you need to win the right customer. So, if you really want to grow your revenue. Then this book can be your best guide.

4.          To Sell is Human

If you really want to learn customer success management. Then this is the book worth reading. This book explains that as a customer success manager, your success totally depends on your abilities to move on convince people. Further, this book tells you, how the dynamics between buyer and seller are different from one another and what you should need to learn as a buyer.

If you don’t know how to sell and also if a customer knows more than you. Then you are at a fail. So, this book explains best about all such aspects.

5.          Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

Chief customer officer 2.0 by Jeanne Bliss. It is also one of the dominating voices in the customer experience space. This is a must-read book for anyone who wants to step into a business and deals with the customers. So, this book is also one of the great recommendations out there for you.

6.          How to Win Friends and Influence People

Another book that will help you a lot being a customer success manager is “how to win friends and influence people”. This book teaches you that when dealing with people you should remember that you are not just dealing with the creatures of logic. But the creatures of emotion. And when you learn this art.

It will be much easier for you to be a successful manager. After all the users of products are also human beings. So, as a buyer, it is our responsibility to take care of it. This book explains each and every aspect in detail.


This article is all about some of the books that every customer success manager must-read if he/she wants to be successful to retain customers. Customers play a significant role in the market. Because as a seller you are going to sell your products to your customers.

So, some of the books explained in this article above will be a great help to you. And they are highly recommended to go for if you plan to start a business in the near future.

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