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What Digital Marketing Tools Should Small Businesses Invest In?

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Do you run a small business? Is marketing your company overwhelming or scary? Consider how investing in these tools can help you manage your digital marketing.

Keyword Research Tool

The first digital marketing tool your business should invest in is a keyword research tool. If you're just starting your business, you should know how to do market research for a startup. Market research involves figuring out what is most popular among. your potential customers. Of course, that can involve looking up sales trends and seeing what your competitors offer.

 

But it also involves knowing what words and terms to use on your site so that people can find you through a Google search. That way, customers come to you instead of you always going to them.

Headline Analyzer

Another great way to market your business online is with a blog. But you shouldn't just choose any random blog title for your first post. You should use a headline analyzer to make sure people are searching for that topic. And if people do need that information, an analyzer can tell you how interesting your title is. For example, perhaps you have a blog post titled "X Ways to Make Friends." That title is okay, but a headline analyzer will probably tell you it isn't that engaging.

 

You can change the title now to something like "Feeling Lonely? Here are X Great Ways to Make Friends" then you can start getting views as soon as you publish the post.

Social Media Scheduler

Social media marketing is an essential tool for small businesses. You can start marketing yourself on social media for free, so it's great if you have a small or non-existent marketing budget. But you probably can't afford to spend all of your time on social media. A scheduling tool lets you plan out your content in advance, and you schedule your posts to go up throughout the week.

 

A scheduling tool lets you spend an hour or so once per week working on your social media. Then, it will auto-post for you, and you don't have to think about it.

Hashtag Analyzer

If you decide to use Twitter or Instagram as part of your social media strategy, you need to use hashtags to get your posts in front of more people. But you need to be strategic about your hashtags. You can use a tool that tells you how many posts are in a specific tag and how relevant the tag is. Ideally, you should mix your tags with some that are more popular and some that have fewer posts.

 

The popular tags can get you some views and engagement, but your post will be buried quickly by newer posts. The tags with fewer posts let your post stay up top for longer, so you can build your audience.

Email Marketing Tool

Social media can be a great way to reach your current and potential customers. But you don't control it. If Instagram shut down later, you wouldn't have a way to reach that audience. But that's not the case with email marketing. You have direct access to people's inboxes. Sure, not everyone will read your emails, but you can know that they will at least see it if they check their inbox.

 

Using an email marketing tool can help you capture new email addresses and organize them in different lists. That way, you don't have to keep track of that, and you can make sure you comply with email marketing regulations.

Graphic Design Program

All of these marketing efforts aren't complete without some high-quality images. If possible, you should use photos of your products or of you and your team. But sometimes, you may want to use a graphic instead of a photo. For that, you'll need a graphic design program, like Canva. You can use the program to add text and backgrounds to create a unique graphic for your website, social media, or emails.

 

Then, you can make your posts and emails stand out and be more interesting for people to read.

Running a small business is hard, and marketing it can be even harder. Keep these tools in mind next time you need help with your marketing efforts.

 

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