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What is a Facebook Pixel?

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The Facebook Pixel is a piece of code that operators place on your website. With the Pixel it is possible to monitor conversions of Facebook ads, optimize ads, build target groups for future ads and target people who have previously interacted with your website. The Pixel works by setting a cookie that tracks visitors to your website so that the Facebook Pixel can be used to monitor conversions of ads and reach them later, also known as retargeting. Facebook advertising starts with a fan page. Firstly, you have to create a Facebook page and have a very serious approach with it. Keep in mind that you can buy Facebook page likes that engage with your posts. Don’t start advertising right away, wait a little bit. After a few days of waiting, your fan page is warmed up and you can start installing pixels.


The Facebook Pixel has the ability to provide users with important information with which you can create better Facebook ads, and offers you the opportunity to address your target groups in a more relevant and precise manner. The installation of Facebook Pixel makes it possible to collect data for the creation of advertisements quickly and efficiently.


Once you advertise to people who have been to your website, you can also use the pixel to track their behavior when they are back on your website. This, in turn, helps you figure out which advertising is most effective, while also being able to target audiences with increased relevance.


Step 1: build your pixel.


  • Go to your Facebook Ads Manager and click the menu in the top left corner.

  • Click All Tools> Measure and Report, then Pixels.

  • Click Create a Pixel.

  • Name your Pixel, accept the terms and click Next


Step 2: add the pixel code to your website.


Using the copy-and-paste method, click Copy and Paste the Code. Copy the code and paste it into the header code of your website (after the <head> tag and before the </head> tag). You'll need to include it on each individual page or in your template if you use one.

Click Next and then copy the event code based on the actions you want to track on your website.


Paste the event code in the appropriate place on your webpage based on the action you want to follow. It should be just below the </head> tag for a new page that will open as a result of the action being followed (like a thank you page). Or you can attach the code to specific HTML elements such as buttons that trigger actions within a page.

Confirm that your Facebook Pixel is working. Visit the page where you installed the Facebook Pixel. When the extension finds the pixel, the </> icon turns blue and a pop-up shows how many pixels are on the page. The popup will also let you know if your Pixel is working properly. If not, error information is displayed so that you can make corrections.

Facebook pixel helps every business owner to get a perfect and targeted users for the products and services.

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