If we have a web page and we want to position it and appear in the first Google results, it is necessary to develop a good SEO strategy. If it is the case that our knowledge is not the best, it is always advisable to hire an external SEO service, since the time that must be spent is great and the work is arduous. Therefore, if we want to gain visibility we cannot fool around, we must bet on it.
The factors for choosing an SEO agency
SEO is a field that evolves a lot and what one day worked, the next. That is why it is important to have experts who are up-to-date and who know how to face a good strategy to bring visibility to your business. In this way, today we give you a series of tips to make the right decision when hiring an SEO service.
No one can assure you of any position:
In this world you have to be careful what you promise. And is that nobody can promise you the first position in the search engine. It is impossible to predict. Obviously, if you work on the page and do a good SEO, you will gain visibility, but nobody can assure you where you will be in a month. The main reason is because surely your business is not the only one working on organic positioning, but the competition will also be doing it. On the other hand, doing a certain activity, for example, generating content on the web, will not ensure that you are the first. We will improve certain behaviors that we did not have before and therefore we will improve visibility, but there will never be an exact formula.
We must know that with a good web design we do not have everything done:
There are professionals in different sectors. The web designer will surely make you a fantastic website that will probably help SEO, but you have to have professionals in the field to be visible. You already know that if they don't see you, you don't exist. What is the use then of having a beautiful website? You have to bet on SEO, since as some geeks say: "the best place to hide a corpse is on the second page of Google".
SEO is a job that can never stop:
If we want to hire SEO service, we must be aware that it will be like one more department, since SEO is worked on continuously. If we just put a few keywords on our website and do nothing else, we will be hiring something that in the long run will not do us any good. It is important to be aware of this. We will not start to see results for at least six months, and we will never be able to stop optimizing SEO, since if we do not the competition will absorb us, and what it has cost us to achieve in 1 year, we will lose it in a matter of months.
We must set ourselves objectives:
If our page is an ecommerce, it is clear that our objective is to sell. Therefore, before hiring anything, we must be aware that we must control the conversions we have, which channels they come from, etc. To do this, in addition to inserting these codes on the web to control it, we must require reports to see the evolution of conversions, and see how the work has been able to influence SEO.
The contents always have to be the base of the service:
Despite the fact that Google constantly changes the algorithms, we must know that the content is still the base of everything. Therefore, we can never stop generating content. The more you update, the more pages will be indexed by Google and the more chance we will have to be more visible. Of course, note that the content they make is always consistent with our theme and that they are of quality. These contents must provide relevant information to users. The possibilities that users get to know you through the content are many.
If we hire an SEO service, we must always make sure that it is coordinated with our Social Media strategy. A good strategy in Social Media can make us better positioned in search engines.
It will be important that, if you do not control the entire world of digital marketing and you do not have time to take care of everything that is published on your website, you value the option of hiring SEO, whether you are a company that has just been born or one that has been searching for a long time, but it does not have a good web positioning.