Digital marketing used to involve a lot of manual work and huge teams of freelancers to help carry out repetitive tasks such as manual website checks, manual backlink checks, and some companies even used in-house rating systems. Today, digital marketers, especially SEO specialists, can get a lot more done thanks to the use of several software packages and gadgets.
Software:According to TheSEO.Tech and SEO specialist in Dubai, the need for freelancers and employees that can carry out arduous tasks is still there, but what is required of them has changed over the years. They are given access to specialised software to run reports that in the past needed a team of freelancers/employees.
The SEO Tech has explainedthat the SEO Dubai has to offer these days is far more efficient and the team can offer SEO packages in Dubai that re more competitive than in the past.
Simulators/Emulators: One very important tool that all SEOs and web designers should use is an emulator. iOS, Android, Window Mobile operating system emulators as well as emulators that can replicate smartphones and tablets. SEOs can use them to discover why bounce rates are high for certain devices or operating system.
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Sometimes a page that looks great on one device or operating system will not load correctly on another device or operating system according to the aforementioned SEO company Dubai. As a result, the emulator is a great and affordable way to check other devices and OSs because the emulator simulates what the web visitor is seeing.
VPN Software: One of the best tips our SEO expert Dubai had to offer was the use of VPNs to connect to servers in other countries. There are several reasons a VPN is important for this SEO consultant Dubai. First of all, rank trackers are not wholly accurate. They do a job for sure, but sometimes the results on one device/OS are different.
If you are serving customers overseas, you want to be able to search the Web and look at the results as your customer sees them. This is not only great for accuracy; it also helps pull content ideas that ranking locally.
High-Speed Internet: Now it is all very well skimping and saving on your internet connection, but if you are a decent sized SEO company, then you need the fastest internet possible. This will speed up your employees' productivity and help software apps run faster. The increase in productivity may only be a few seconds, but over the course of a year, it does make a difference.
In short, if you want to run any business these days, you need high-speed internet that is able to cope with load that your teams will put on it in order to carry out there day to day tasks.
High-Speed Processing Power: Once again, if you want your team and services to run as efficiently as possible so you can maximise your team’s efficiency, then you need to make sure they are all using the latest technology. There is no use installing Windows 10 on an old laptop just to save money because in the long run, you are just going to cost yourself more money.
There is nothing worse for your employees than working on a slow machine. They cannot get their tasks done quickly, and if you are running local software apps like SEO Powersuite – arguably the most powerful SEO tool on the market – then you need laptops and PCs with high-speed processing and at least 16gb of RAM.
Dual Screen Monitors: Another way all business increase their employees’ productivity is by giving them 2 screens to work on instead of 1. Some businesses give their employees laptops and 2 screens on their desk which means they get to work using 3 different screens. In the world of digital marketing where digital marketing experts are constantly comparing data, duel screens speed up the comparison tasks and reporting process.
Weighing up all the information here, we have not talked about your average SEO software, and instead, we have tried to give you a completely different angle on digital marketing and SEO.
We have looked at which gadgets and tools will help improve your business’s efficiency with simple ideas such as duel screen technology, high-speed internet, and more complex and overlooked areas such as using emulators to simulate different website visitor’s experience when visiting your digital marketing customers’ websites.