As a successful person in business, you should already be an expert in your industry. But that can’t be said about your customers; who probably don't know nearly as much as you do. That is why it is essential to educate them if you want them to experience your product at its fullest potential and have them return.
Customer education is a planned and structured learning activity designed by a business or company to convey knowledge, skills and resources to customers. Educating customers enables them to understand how to use your products, and allows them to use the products to their maximum potential. This increases their confidence in the product and the business as well.
Customers who are using a product for the first time are provided with thorough how-to instructions that address any questions they might have while going through the onboarding process through customer education. Any remaining advanced questions are forwarded to the customer service or customer success manager.
Ways To Plan A Customer Education Program
- Keep The Learning Flow Slow
It can be tempting to direct a customer to your software or product but in reality, your customers will value additional guidance. Make an effort to make the learning process enjoyable, while allowing them time to explore all of your product's features one at a time.
- Produce Helpful Content
Create content that is simple to access, like newsletters, YouTube videos, social media posts, and blogs. The format of the content might vary, but what matters is that it explains to customers how they can use your products.
- Use Starter Guides With Step-By-Step Instructions
AdWords and SumoMe are only some examples of businesses that offer excellent step-by-step beginner guidelines. First-time users of the products will see step-by-step pop ups that explain what to click on and where to click.
Users are considerably more likely to understand and continue to use your product if you show them how to use it rather than tell them.
- Utilize The Potential Of Webinars
Don't forget to take into account the significance of webinars in your customer education strategy while you're utilizing the effectiveness of demonstration through video.
If you have implemented a customer education platform, provide a free webinar; promote it on your social media platforms and blog. Webinars add a sense of lively conversation and teamwork to your training, which may be quite helpful in fostering a sense of consideration, engagement, and satisfaction among your audience.
- Publish Basic How-To Guides
By posting simple how-to articles on a customer portal and sharing them on social media, you may address common customer problems related to your product. For example, if you have created video editing software, published articles on how to add effects to a video using the platform, how to crop a video clip, etc.
If your brand is modern and trendy, you might want to look at newer channels like TikTok, Instagram and produce content there. The key is to provide information to your customers in a way that makes it simple for them to understand how your product functions.
Many customers are well-informed and look to online content to guide their purchasing decisions. To influence purchasing decisions, businesses should educate customers about the products and services they offer. A customer education platform can enhance customers' product knowledge and cultivate loyalty, leading to increased sales. This platform can help make it easy to manage an educational campaign; these tools handle most of the heavy lifting, freeing business owners from many of the hassles associated with running a business. Check out some platforms to see which one would align well with your business and will provide the resources you want.