It is not a new thing that despite reaching prominent positions on the first page, appearing in Google search results (SERP) is not a guarantee of getting traffic to your website. Results from ads, fragments, images, products, or maps are usually the main reasons your results don't generate clicks. But these are not the only reasons. There are many impressions, but a few clicks have become a reality for many companies' content. CTR (click-through-rate) drops, and the matrix is affected. That's why it is important to monitor your SEO performance in order to know when and where to focus more for better results for your business on the search engines.
San Diego Seo Expert at Epha Tech believes that Google may be moving too fast in the wrong direction. And the way Google operates is so subtle that the vast majority don't even know it.
Loss of exposure of your content and organic clicks on Google
Google has more and more control over the content included in the SERPs: rich snippets among others, snippets, the presence of "other questions from users," the user often gets answers without leaving the search engine. You can even search for words in the dictionary and add them to various features through search engines, including Google.
In this article, we will explore why you are losing more and more visibility in Google's organic (free) results. And what you can do to prevent it:
· Strengthen your brand on Google.
· Accelerate your SEO efforts on long-tail keywords.
· Work with Google Fragments
Later, we will go into more detail on these points. Start with a question that is rarely asked...
Who owns the content you publish on your website?
It is easy. You! And not at all ... because you (without any copyright charges) allow search engines - especially Google - to scan and cut out pieces of your content and display them on Google.com ۔ And well, Google justifies the way it thinks = how it benefits Google's business.
Organic traffic and CTR
The lack of CTR in organic search in mobile search. The evolution of organic and compensatory CTR between 2015 and 2018. The bottom line is that it's easier to find organic clicks on mobile than on desktop search, mainly because of Google's efforts. So that users either click on the ads or stay in the search engine that helps users be searched. Google seems to be betting a lot on mobile because data on the desktop is not so dangerous.
Who has trouble?
Is Google in trouble? Or the content creators (you and I) who have been harmed. For now, it's probably later that the problem arises. Google's dominant position in the online search market and how they receive traffic can help them do what they are interested in.
But when are content creators going to revolt?
The creators of this content have rebelled and asked Google to stop estimating their content, saying that this will happen tomorrow.
But imagine ... if now the world's one thousand largest websites say a lot to Google and remove their content from the search engine. Will Google change its policies?
What if Amazon, with over 300 million page layouts at Google, suddenly decides that its brand is powerful and well-known enough to say goodbye to search engines? How much advertising revenue will Google lose?
What should you do to get maximum organic traffic to your website?
Here are powerful proofs of the future:
1- Promote your brand so that users search for other words as well. Google cannot remove your page from the top of brand search results unless the company name matches the common word, said John O. from uk essay writing service.
It knows about the users that your company has a brand (or multiple), which generates interest that is transferred to Google results. This can be accomplished in several ways. For example, SaaS (Software as a Service, from English: Software as a Service) generates strong demand for the brand. Your business may do well to generate demand for interactive content, tools, or software programs.
You can focus on attracting mid- to long-tail keywords to traffic, Google doesn't care about search results, but they have value for you and your business. SEO is very important for business.
3. Work to show you in Google's so-called "pieces."
By joining forces, you can increase the likelihood that your content will appear as a "piece" in Google search results. It's basically about finding searches in your industry that answer a question. You can use keyword tools to identify related questions, such as "Reply to the public," including questions. You can download them and, if you find it necessary, you can analyze with Google's Word Planner or SEMrush how many times a month these words have been searched for.
When you have many top posts on Google, you can select one of them and write an extended article on the title. You can also ask New Cell what information to include in your article pieces. The next step is to monitor the results of these words and see if Google finally decides to show your article in pieces.
Digital Marketing Agencies already helping our clients adapt to the new realities with the new SEO team. SEO is not dead. Nothing could have happened beyond reality ... It's just gotten a little complicated, and it's impossible to ignore right now.