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Why is Site Structure Important for SEO?

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A site structure refers to the layout of your website. It also shows how all the data available on your site is organized and presented to the audience. The way your data is grouped, linked, and presented to your audience determines the strength of your site. Site structure plays an important role in designing your SEO strategy. The way you organize your site, tells Google which page or piece of information is more important.  Since the purpose of building an SEO strategy is to build a more effective relationship with the audience, improving your site structure will help you to achieve this goal. Here are some key benefits of improved site structure for your SEO strategy:

Google Understands You Better:

The way data is organized in your site, determines how you want your audience to grasp information. Site structure helps Google to get a better understanding of your site, the information you present, or the data you incorporate. Better the site structure better the search engine results.  A decent site structure, therefore, helps google to quickly find the content index upon searching enabling your site to get a better and higher ranking on Google.  Organized site structure helps Google to determine your priority as well.

It Gets You into Competition:

Most of the business struggle with competition within their site rather than other competitions in the market. This happens due to poor site structure, for instance, if you have different blogs on the same topic like Improving your Site then Google will keep on struggling in determining that what blog is more important for you and what data should it show to the user. Hence, it's better to improve your site structure to get into the real competition.

Incorporate Changes in Your Site:

A well-defined site structure will help you to incorporate changes regularly and periodically. For example, if you are dealing with some kind of business, your products will keep on evolving. Some products might get out of stock while others may be out of fashion. Similarly, the content you will write for your audience will evolve too. Google does not understand these changing trends on its own until you incorporate these changes in your site. Hence a defined structure will help you to achieve this goal easily.

Provides Site Links:

While incorporating new information, excluding outdated data, writing different content of the same category, or playing with a different zone of content by experimenting; this all can only be done effectively if you can link your site with all these different sorts of information. Otherwise, your site will look like a cluster of disoriented information confusing both Google and the audience. Therefore, to incorporate external and internal links you need an effective site structure.

Ensure Better Crawling:

Google crawls to a website by following both external and internal links with the help of bots called Googlebot. By following these links google determines the relationship between different pages of your site. This can only be made effective if your site structure is effective as well. Purpose of building an SEO strategy is to build a more effective relationship with the audience, improving your site structure will help you to achieve this goal. Here are some key benefits of improved site structure for your SEO strategy.

You can improve your site structure on your own if you are a pro, otherwise, it's better to look for some of the best SEO agency in London where professionals are ready to help you out.

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zacharywalker Zachary Walker is an award winning digital marketing and adwords specialist. He has 8+ years’ experience optimising Digital Marketing Campaigns. His popular Digital Marketing Plan & Social Media Plan templates downloaded by thousands. Zachary Walker travels the world while teaching digital marketing.
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